Author: Mukesh Gupta

Marketing, Podcast

PBTO36: Why Giving a Damn is Underrated and Caring is a Competitive Advantage with Bernadette Jiwa

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http://traffic.libsyn.com/pushingbeyondtheobvious/36_PBTO36__Giving_a_Damn_is_Seriously_Underrated_and_Caring_is_a_Competitive_advantage_with_Bernadette_Jiwa.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS In this post, we host best selling author, Bernadette Jiwa. She has a blog “The Story of Telling” where she shares her thoughts on marketing and branding in general and brand story telling in particular. She is one of the top 100 marketing/branding experts to follow on Twitter. In this conversation, we dig deep into her latest book – Meaningful. She shares multiple stories that form the crux of her Story Strategy blueprint. You can find all the case studies that she mentions here. You can reach here on Twitter @BernadetteJiwa.

Innovation

Predictable Reasons Why Product Managers Fail & How to avoid them.. 

I was recently invited to deliver a talk on “Practical Design Thinking for Product Managers” at an event held by the ‘Institute of Product Leadership” in Bangalore.  While I cover the fundamentals of Design Thinking methodology and how it is applicable to product development in this talk, I also cover some fundamental flaws that product managers ignore which leads to their products to fail. I also share my thoughts on how this can be avoided.  A video recording of the session can be found below. I hope this is useful to you.  Practical Design Thinking for Product Managers – Prof. […]

Podcast

PBTO35: Peak – The Secrets to becoming world class with Anders Ericsson

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http://traffic.libsyn.com/pushingbeyondtheobvious/35_PBTO35__Peak_-_The_Secrets_to_becoming_world_class_with_Anders_Ericsson.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS In this episode, we host Dr. Anders Ericsson. He is the world’s foremost expert on how to become an expert. He shares a lot of actionable information about what forms the core of expertise. He also shares about purposeful and deliberate practice. He also talks about how success it is not about achieving our potential but building our potential as we go along. You can find his wonderful book – Peak on Amazon here. You can find more information about him here. PS: This podcast is brought to you by […]

Recommendation

Best Among What I Read Today – 30th May 2016

I read a lot and on diverse topics. I used to share all the interesting stuff on Twitter and Facebook, but realised that searching for them at a later point (in case someone wants to find out more or I want to connect with someone) became extremely difficult. Also, my friends said that it is easier for them if they can find all the interesting stuff that i find in one place so that they can visit one single post and decide to read something that they find interesting as well. Hence, going forward, on days that i read and […]

Recommendation

Best Among What I Read Today – 19th May 2016

I read a lot and on diverse topics. I used to share all the interesting stuff on Twitter and Facebook, but realised that searching for them at a later point (in case someone wants to find out more or I want to connect with someone) became extremely difficult. Also, my friends said that it is easier for them if they can find all the interesting stuff that i find in one place so that they can visit one single post and decide to read something that they find interesting as well. Hence, going forward, on days that i read and […]