Author: Mukesh Gupta

Strategy

Three Rules for Success in Business

I came across the TEDx video from Michael Raynor where he shares his three rules for success in business: Better before cheaper Revenue over cost There are no other rules I agree with his assessment of business and his rules. I would just add one more rule to this list that i strongly believe in: Customer before everyone else This completes the set of rules that can help businesses to succeed. The rules are simple but not necessarily easy to follow. Following these rules require companies to communicate these rules to all their employees and use these as the basis for […]

Marketing, Podcast

PBTO30: Digital Marketing strategies for Startups with Anshul Sushil – Founder & CEO: Boring Brands

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http://traffic.libsyn.com/pushingbeyondtheobvious/30_PBTO30__Digital_Marketing_strategies_of_the_future_with_Anshul_Sushil_-_Founder__CEO__Boring_Brands.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS In today’s podcast episode, we host Anshul Sushil who is a co-founder of a Gurgaon based startup marketing company called Boring Brands. In this free wheeling conversation, Anshul talks about: His journey and experiences in the startup world. He also shares how Boring Brands came into being Hottest startup in the market Challenges that startup face in today’s market Leadership mantra Importance of Marketing and public relations/ Perception Management for Startups Marketing strategies of the future used by startups. Tools Start up Should use One key advice for all startups This is […]

1000Entrepreneurs, Entrepreneurship, Podcast

PBTO29: Entrepreneur in Focus – Natasha from www.NatsyByDesign.com

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This podcast episode features Natasha from www.NatsyByDesign.com. She shares her journey so far and some of the challenges that she continues to face..

Leadership

Leadership Workshop That I Cant Recommend Enough

Tim Ferris in his podcast always asks each one of his guests this one question What spend of 100 USD or less has the most impact in your life? If I were asked this question, I have no doubt in my mind that the single 100 USD or less purchase that has had a profound impact on my life has been the investment of 90USD that I made to participate in a leadership workshop organised by THE SETH GODIN. The workshop started at 12:30 AM, yes half past mid-night and went till 3:30 AM in the morning. I was active […]

Leadership, transformation

Building Agility – Meta Skill that Organisations Need to Learn #FutureOfWork

One of the key skills that organisations need to learn in a VUCA world is organisational agility. The only way that an organisation can build agility is when the flow of information is quick and as far as possible, unfiltered and bi-directional. It is not enough for leaders to share their visions, plans, strategies and the impact these are having on the business and their customers.. It is as much, if not more critical that they get first hand unfiltered feedback from the people who are at the frontline, employees who are interacting with the customers and partners and vendors.. […]