Author: Mukesh Gupta

Marketing

A to Z of Personal Branding

I saw this great presentation on slide share about Personal Branding created by Barry Feldman. Everyone of us is a brand now, whether we acknowledge this or not. Just like any other brand, we need to be intentional about what the brand stands for and for whom. The two most important questions for any brand manager are the following: Who is this brand for or the target audience? What does this brand mean for the audience it is created for? Answer to these two questions lead to other attributes of the brand, like what are the attributes of the brand, […]

Ideas

40 + 15 Alternatives to College

The value that college education brings to a student has been questioned for sometime now. I had earlier written about this challenge here, here and here. The increasing amount of student debt combined with the rising unemployment rates are a testament to the fact that the conventional education system is not currently broken. In this situation, James Altucher has listed down 40 alternate ideas to a formal college education (which comes with the debt) in a slide deck that he shared on slide share. I would like to add my own list of alternatives to college education as below: Join someone […]

Innovation

The Role of Reflection in Innovation

  One of the most common mis-conception about innovation is that not everyone can innovate and innovation doesn’t happen in regular day-to-day work. Every time we do something that is not part of a regular process, either to expedite something or for any other reason, there lies an opportunity to innovate. Lets take an example of the manufacturing industry. If you are in a manufacturing industry, you would relate to the constant need to expedite orders. What you need to do is to step back and reflect upon what you did. You need to reflect on the following questions: What […]

Strategy, Uncategorized

Is Organizational Velocity the Ultimate Competitive advantage?

I have noticed that all large organizations that fail, have one thing in common: They fail because they are not able to change how they run their business fast enough with the changing business environment. Until last century, the change in the environment was slow and took a long time to take root – so, organizations had the crucial element of time on their side and could re-invent themselves to stay relevant or die a long & painful death. The convergence of internet, mobile, and a change in the demographic of the consumer has meant that organizations today don’t have […]

Ideas

Silencing your Inner Critic & Overcoming Self-Doubt

I have been thinking about starting a podcast for the past 5 months. I have decided the name, recorded 2 episodes for the podcast, yet it is not live. The biggest reason for this is self-doubt – self doubt that will i be able to maintain the podcast on a regular basis, specially with a full time job and an active blog.  Do you face this challenge as well? How do you deal with your inner critic? What are some of the tactics that you employ to overcome this self-doubt?  Denise Jacobs shares her experience about how she deals with […]