Author: Mukesh Gupta

Marketing, Sales

Building an effective marketing strategy..

I am surprised at the lack of organizations with good marketing strategy. Doesn’t matter if they are  large MNC’s with millions of dollars of marketing budget or a start-up with minimal budget. I am sure that everyone in the marketing world understands the importance of having a solid strategy! Most marketing efforts fail in the face of unclear strategies. Good strategy can not only improve the effectiveness of your efforts but will help in reducing the total cost. But most importantly, it will help your customers to buy more from your sales teams. With the emergence of new media, more […]

Leadership, Sales

Great resources to create sticky presentations

Each and every one of us in the profession of selling, end up presenting (either about the products or solutions that we are selling, or about the company we represent or to showcase ourselves). And most of us still struggle even after years of delivering presentations for a living. Hence, the term, death-by-powerpoints. This is a key skill and something that we need to continuously  work upon. In Stephen Covey’s words  -“Sharpen the saw”! After having gone through a lot of reading, listening and presenting, I have realized the following: I deliver great presentations if I don’t use the standard slides […]

Leadership

Leadership lessons from everyday acts (part 1)

Leadership is like riding. – you need to know where you want to go. – you need a fair idea of how to reach there. – you re-route yourself if you face a traffic jam or any other situation which might stop you from reaching your destination. – you decide on the route based on the type of vehicle that you are driving. The routes that you can take while driving a bike is very different from the one that you can take while driving a car, which could be very different from the one that you can take if […]

Customer Engagement

Are large Indian retailers battle ready?

In their current state of operations, Indian organized retailers are in no way equipped to compete with the likes of Walmart, Tesco or Target. Let me re-count to you my experience based on which I have come to this conclusion. Last week, I went grocery shopping with my wife to a large format retail store in Bangalore. I was appalled at the thoughtless design of the store and the lack of the willingness to serve the customers in the entire staff. In my opinion, there are 2 key performance areas which are critical for a retailer to succeed in a […]

Leadership, Sales

3 qualities of a great sales manager

The three things that makes great sales manager are ability to Coach Absorb pressure Build a team I got this insight when I ran into an old friend late last evening. He currently works for a sales organization and was completely stressed out. When i asked for the reason for his stress, he indicated that the sales pressure being exerted on him by his manager is actually freaking him out. When I dug deep, he indicated that their organization follows the Jan – Dec sales cycle, which meant that they are in the last fortnight of the year and there is […]