Author: Mukesh Gupta

Ideas

Gaming & social concepts applied to make test drives fun

I bought a car last month (Skoda Fabia). The entireexperience of buying the car was less than satisfactory on many counts. I wasonly able to take a short test drive (2Kms) around the showroom. This was thesame case with all the dealerships. When I asked that I would like to take a longertest drive and in different road conditions, I was always indicated that itwould be difficult to manage & turned down. The sales folks went on ranting about the car technology, engine capacity and all the other features of the car not bother to even understand my needs. For […]

Ideas

11 things you could do to beat the stress due to traffic jam

Build a playlist of your favorite music, one thatpumps you up and listen to it when stuck in a traffic jam. Use the record voice mode on your phone (most phoneshave it) to record your thoughts on any topic. You could even record your to dolist for the day on the phone. You could also record a love note for your hubby(or loved one’s) and send it to them as a voice message or play it to them onceyou reach home. Keep a book handy (for all you book-lovers). Read wheneverstuck in a jam where the traffic does not move […]

Ideas

10 things Kingfisher could do to save itself

Limit the number of check-in counters at allairports to one or two. Build and use self-service baggage check-ins. Discourageuse of the counters by charging customers who still use the counters tocheck-in themselves and their baggage. This will help reduce their employee countand also the rent that they pay for the real estate to the airports. Instead of providing a 5 course meal on the flight,provide vouchers to all passengers redeemable at either the originating orarriving airports to buy fresh food. This will help reduce their cost of servingthe customers and also enable customers to have freshly made food and offers […]

Ideas

10 things we can learn from the God of Cricket (Sachin Tendulkar)

His commitment to the team and his game. His ability to remain calm, focused and fit, whichhas helped him to play more cricket than anyone else in the history of thegame. His hunger for more success, despite being the mostsuccessful cricketer in the history of the game.    His ability to unlearn old techniques and learn newones to stay relevant in the changing times. His ability to adapt to the game/situation (abilityto shift between offense/defense). His humility despite all his success, adoration andthe love of the entire nation. His continued passion for the game (which he has playedmore than anyone […]

Customer Engagement

Customer engagement at its best

Heinz has decided to launch their next ketchupproduct exclusively on their Facebook page. This product will be soldexclusively to customers through their Facebook page for about a month, postwhich it will be made available at select Walmart & Safeway outlets. This intrigued me and I started to follow thediscussions on their facebook page. They have more than 830k likes!The levelof engagement they have with their fans is also amazing. They respond to allqueries, post new competitions, ask people to post pictures, videos, storiesassociated with their ketchup and then genuinely like/comment on these posts. Organizations who want to learn how to use […]