Author: Mukesh Gupta

Ideas

Death of the Car Audio Systems

After a lot of deliberation, I recently bought aSkoda Fabia for myself. As part of the negotiation, the dealer offered to providea Sony Car audio system for free (along with a few other goodies). I was happy withthe deal I got. When I was driving back home, I thought that therewas no need for a car audio system, if it was possible for me to connect myphone to the in-built speaker systems that is a standard fitting for the modelI bought. My mobile has all the songs that I like along with an FM/AM radio tuner. So, for all practical […]

Innovation

Innovation – Re-birth of a paint can?

Have you ever wondered why paint containers (infact, most containers) are cylindrical in shape? Why not any other shape? Is itbecause cylindrical shape has advantages over other shapes or is it because oftradition (this is how it has been done for centuries)? When I thought about it, I did what people usuallydo now-a-days – Googled it. I found some very interesting stories and designs: A see-through container made using PET. Moreinformation on the same here.This helps customers to see the color even before buying it, thereby making thepaint selection process easier, fun and results in a higher customersatisfaction. A square […]

Customer Engagement

What more can RadioOne do?

I wrote about the great campaign that Radio Oneexecuted recently to re-define their playlist by creating a user driven musicpanel. They are also engaging other users (via contests) to validate the new playlist byoffering a 1000INR gift voucher or cash prize for listeners who are able tocorrectly predict the song which did not make it to the playlist. Now, Radio one has an opportunity to take theircustomer engagement to the next level. Instead of just offering cash rewards(or equivalent), they should also start offering social currency to all theirlisteners. Let me explain: Radio One currently has a Facebook fan group, […]

Customer Engagement

Re-inventing Customer Loyalty Programs

There has been enough being said and discussed about the customer loyalty programs and what works and what does not. Maggie Starvish in his article titled Customer Loyalty Programs That Work, argues that customer engagement is the key in successful loyaltyprograms in Retail industry. This interesting Infographic talks about the connection between customer loyalty programs and social media and how together they can become a potent combination. In this video, Second-generation vintner John Jordan reflects on the creation of Jordan Estate Rewards. Through exclusive, intimate experiences, Jordan Estate Rewards membership creates lasting wine country memories — such as lunch in their dining room, fishing on Jordan […]

Customer Engagement

Engaging with your customers – The Radio One way

Recently, Radio One (FM Radio channel in Bangalore,playing Bollywood music) completed a unique experiment to clean-up their playlist.Business as usual would have been to hire some experts in music and asking themto rate and decide which songs will remain in the playlist and which will beremoved, or conducting a market research to understand the preferences of theircustomers and deciding the final playlist. Instead, Radio One conducted a series of events andcompetitions to enlist about 600 of their ardent listeners to come together andform a music panel. This panel then decided the new playlist. Then they are nowusing this concept further […]