Author: Mukesh Gupta

Ideas

Idea for a new app

Can someone develop an application that can control the SIM card and connect to one of the available networks based on a simple algorithm based on choices made by a user? For example, as a user, i could select that for voice calls, I want to connect to the network with the maximum signal strength, for SMS, I would want to use the network where I get free SMS, for web browsing, I might want to use the network with the maximum speed. The implications of such an app are vast and will prove to be a disruptive force in the […]

Sales

Tips on how to sell to a CIO by a CIO

Today, I was attending a sales training workshop and we had invited a CIO to share his experience on buying and dealing with so many vendors who pitch their products and services. He shared his thoughts on the do’s and don’ts about selling to a CIO. Do’s: Do your homework and understand the CIO better. There are people who want to be buy into a vision and then there are people who buy into a product/service. Tailor your approach and presentation accordingly. If you try to mix them up, it is almost impossible to get a sale. Know when to […]

Strategy

Nokia To Cut 4,000 Jobs Worldwide, Transfer 3,000 Symbian Jobs To Accenture

Today, Nokia announced that it will cut its global workforce by 4000 by end of 2012 and transfer 3000 Symbian jobs to Accenture. Something on these lines was expected since Nokia signed a deal with Microsoft to use Windows Mobile 7 platform for its phones. In my blog yesterday, I had indicated that the high end mobile phone vendors were competing on the OS level and today, Nokia has announced that they will not fight the war on OS and will rather partner with Microsoft. This does not go well for Nokia. Though, I can understand the circumstances, under which […]

Strategy

Long tail of Choice – War of the phones

Last week, Intex launched a mobile phone for the visually impaired. The phone has features like Braille on the keypad, voice dialing, big keys, emergency sms key, hearing aids (including a torch light!). This after a launch of a series of such phones targeting niche segments like phones for the elderly, phones with insanely long battery life, phones with a projector.  As Seth Godin talks in his blog and I quote             “The mass market is being replaced by multiple micro markets and the long tail of choice.” All these are products being offered by small players in the market […]

Strategy

Aircel – Time to wake up

I have just moved to a new house within the city and my wired phone and along with it my regular internet connection at my new home is still not active. I remembered seeing and advertisement by Aurcel regarding their Wi-Fi connections. So, thought of exploring the same. The following is the information posted on their website: Now, I wanted to find out more about the wi-fi access at the locations that they have mentioned. I wanted to know if I need to be at in the stores or in the vicinity of these stores to access the connection. So, […]