Author: Mukesh Gupta

Strategy

Nokia To Cut 4,000 Jobs Worldwide, Transfer 3,000 Symbian Jobs To Accenture

Today, Nokia announced that it will cut its global workforce by 4000 by end of 2012 and transfer 3000 Symbian jobs to Accenture. Something on these lines was expected since Nokia signed a deal with Microsoft to use Windows Mobile 7 platform for its phones. In my blog yesterday, I had indicated that the high end mobile phone vendors were competing on the OS level and today, Nokia has announced that they will not fight the war on OS and will rather partner with Microsoft. This does not go well for Nokia. Though, I can understand the circumstances, under which […]

Strategy

Long tail of Choice – War of the phones

Last week, Intex launched a mobile phone for the visually impaired. The phone has features like Braille on the keypad, voice dialing, big keys, emergency sms key, hearing aids (including a torch light!). This after a launch of a series of such phones targeting niche segments like phones for the elderly, phones with insanely long battery life, phones with a projector.  As Seth Godin talks in his blog and I quote             “The mass market is being replaced by multiple micro markets and the long tail of choice.” All these are products being offered by small players in the market […]

Strategy

Aircel – Time to wake up

I have just moved to a new house within the city and my wired phone and along with it my regular internet connection at my new home is still not active. I remembered seeing and advertisement by Aurcel regarding their Wi-Fi connections. So, thought of exploring the same. The following is the information posted on their website: Now, I wanted to find out more about the wi-fi access at the locations that they have mentioned. I wanted to know if I need to be at in the stores or in the vicinity of these stores to access the connection. So, […]

Ideas

A Mobile App to check your eye-sight

Just read about a mobile phone app for smart phones, that the MIT media lab researchers have developed which when coupled with a small plastic device, can be used by anyone to determine their eyeglass prescription. In the video below, Ramesh Raskar, explains the concept of the device + app combination and how it can diagnose your eyeglass prescription. This was unveiled in July last year and is still in prototype. If successful, this could just be the beginning of a solution to one of the world’s biggest challenge – making healthcare available for the vast majority of the world’s […]