Author: Mukesh Gupta

Ideas

A Mobile App to check your eye-sight

Just read about a mobile phone app for smart phones, that the MIT media lab researchers have developed which when coupled with a small plastic device, can be used by anyone to determine their eyeglass prescription. In the video below, Ramesh Raskar, explains the concept of the device + app combination and how it can diagnose your eyeglass prescription. This was unveiled in July last year and is still in prototype. If successful, this could just be the beginning of a solution to one of the world’s biggest challenge – making healthcare available for the vast majority of the world’s […]

Ideas

Book review: REWORK – Simple and complex at the same time

Today, I completed reading the book Rework by Jason Fried & David Heinemeier Hansson. These guys are the founders of 37Signals. First things first. This is an easy book to read. I was able to finish reading the book, cover-to-cover in about 3 days. The book is written as if it is a collection of blogs. One can read the book as I did, cover-to-cover or pick a topic of interest and read it. Though the book is easy and simple to read, the content of the book is equally difficult to practice. They prescribe an approach to business that […]

Customer Engagement

BharatGas (BPCL) – Is someone listening?

I recently shifted my residence from one part of Bangalore to another part of the city. An important part of the process is also to complete the formalities for the change in the gas connection, landline phone connection and updating the address in all the relevant places. As it turns out, the process to shift my gas connection proved to be a very bad experience for me and my wife. The connection is on my wife’s name and hence she had to go through the bad experience as well. The current process is as follows: The person who owns the […]

Customer Engagement

Deutsche Bank – Are you listening?

Today, I got the following alert (both as a sms and an email) from my bank – Deutsche Bank: “Dear Customer, a new bill from BSNL – Bangalore for INR 958 is due on 04/05/2011. Login to db online banking to pay your bill.” Instead of this passive message, I would have loved to get a message which said the following (as an SMS): “Dear Mukesh, a new bill from BSNL – Bangalore for INR 958 (Payment ID: xxxxx) is due on 04/05/2011. Pls forward this message to 55555 and include your transaction password at the end to process the […]