Author: Mukesh Gupta

Ideas, Innovation, Leadership

How To Choose The Best Idea Amongst All to Execute

Premise: I am sure that we all get into a situation where we are required to come up with a set of ideas that will solve a specific problem that we have run into. The question then is how one decides which ideas deserve to be picked from the bunch of ideas that we came up with. We need some sort of a framework that will allow us to decide the value of each of the idea so that we can pick one that is most valuable. EPIC framework: One such framework was suggested by Todd Henry in his latest […]

Innovation

You Can’t Innovate when

You don’t know what problem you are solving, and for whom You want the innovation project to go strictly according to plan You don’t have a team which is diverse and engaged You don’t use an innovation framework (any framework would do) The team is not given the tools, training, time and a teacher You’re afraid to make a mistake You’re responsible to innovate but never have the authority (budgets or access) needed to innovate There is no significant insight that is driving the project The team is afraid of calling out if and when “the emperor is naked” There […]

Ideas

The True Face of Fear and Reality

Premise: As creative professionals, we all face our demons and struggles with all kinds of fears. What we would all benefit from is to realise that most of the times, our anticipation of fear is a lot worse than it really is. I came across this short video about an angler fish and it immediately appealed to me and my understanding of fear and wanted to share this with all of you.  I will let you watch this 3.5 min video first.  Not sure if this was the intent of the team that put together this video, but I think […]

Sales

ABC – Always be challenging

Seth Godin recently wrote a blog post “The Big Fish Theory” that made me think. In the post he argues that in markets, the most dominant player has the distinct advantage that most consumers choose them by default as they want to be safe and it is not worth the time and effort to look at all the options available and make a choice. It’s easier and safer to choose the market leader. So, the decision in that case is not to go and be a big fish in a large market but to define the market such that you […]

Ideas

The fast track to a life well lived is feeling grateful

For the Ancient Greeks, virtue wasn’t a goal in and of itself, but rather a route to a life well lived. By being honest and generous, embodying diligence and fortitude, showing restraint and kindness, a person would flourish – coming to live a life filled with meaning and finding an enduring, as opposed to ephemeral, happiness. Today, that view hasn’t much changed. While we hear plenty of stories of celebrities, politicians and even our neighbours finding fleeting pleasure through self-gratification, dishonesty or hubris, we can also see the ‘other shoe’ eventually drop, leading to despair, social rejection or worse. If […]