If there is one piece of content that has had a significant impact on the feminist movement, then it would have to be the tagline for “L’Oréal“, the beauty care brand.
It was used for the first time in 1971 and coined by Ilon Specht, who at that time used to work for the advertising firm McCann Erickson. You can watch the story of how this came about from Ilon herself here.
Here are the lessons that leaders can take away from this:
1. Simple, direct, clear communication always creates an impact.
2. One Random Act of Creativity (RAC) has the potential to have a lasting and significant impact. So, whatever we are doing, let’s keep that in mind.
3. There will always remain around us, people who do not have a voice. As leaders, can we give them a platform so they can express themselves.
4. As leaders, it is our responsibility to understand the culture and counter-culture, so that we can communicate with more impact.
5. Coming up with good ideas is easy. Our job as leaders is to recognise and support one through to execution.
6. One random act of creativity, when impactful, can spawn a whole slew of creativity, if we are open to the same.
7. This is as relevant to all of us leaders as it was to the women for whom it was created. All of us at some time or other feel like imposters. Irrespective of whether we are men or women, let’s not only tell, but believe, that “We are worth it” because you are.
Every single one of these videos in the playlist, every single reason that they talk about, is as relevant to you as it was for them because you are worth it.
8. If this is true, then there needs to be a balancing force that could be true as well.
In this video, Nikolaj Coster Waldau questions “are we worth it, really?“.
As leaders, we need to understand that it is our responsibility to question if we are living upto our own high standards, while believing that we are worth it. If, for whatever reason, we find out that we are not, to take action and change it, so we can proudly say, “I am worth it“!
So, as leaders, can we truly and emphatically believe, and say, “We are worth it?“
