We now pay for content all the time:
- We pay a monthly fee for accessing video content online (Netflix and it’s like)
- We pay a monthly fee for accessing music online (Apple Music and it’s like)
- We pay a monthly fee for accessing magazines online (NewYorker and it’s like)
- We pay a monthly fee for accessing news online (New York Times and it’s like)
- We pay a monthly fee for getting goods delivered to us (Amazon and it’s like)
- We pay a monthly fee for creating & accessing content online (Medium and it’s like)
- We even pay a fixed annual fee for unlimited access to books (Kindle Unlimited)
What is common among all of these?
They curate or create high quality content.
What we don’t (want to) pay for?
- We don’t want to pay for seeing what our friends (loosely) are doing in their lives (for facebook and it’s like)
- We don’t want to pay for seeing people argue over everything at the drop of the hat, with no consideration for understanding the other’s point of view (Twitter and it’s like)
- We don’t want to pay for all the lazy sharing of all kinds of stuff without any verification of its authenticity (WhatsApp and it’s like)
- We don’t want to pay for all the advertisements that is bombarded at us when we search for something (Google and it’s like)
What is common among all of these?
They produce a lot of noise and appeal to our base instincts (primarily, to get the feeling of being part of a tribe).
The choice is ours to make – where do we want to spend most of our time and attention.
