Category: Customer Engagement

Customer Engagement

The Art of Customer Delight – Every Little Thing Matters

I was out shopping with my wife and son at a large 3 floor retail outlet. We were looking to buy something for all three of us and as is normal, spent quite a bit of time at the store. It was then that I felt thirsty. I approached an employee and the conversation that took place was something like this: Me: I am feeling thirsty. Can you pls tell me where can I find some water? Employee: Sir, you need to go to the 2nd floor. That is where you will find the water filter. Me: Don’t you have […]

Customer Engagement, Podcast

PBTO23: Building Fiercely Loyal Communities – @SarahRobinson

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In today’s episode, we host Sarah Robinson. She is an author, keynote speaker, entrepreneur and a consultant. In my opinion, she has great ideas about how to create fiercely loyal communities. In this free wheeling conversation, we talk about the importance of building a fiercely loyal community, what defines a fiercely loyal community and how can brands go about building this kind of fiercely loyal communities. Most important learnings from the conversation: In a world where consumers and customers can share their experiences with each other, the relevance and importance of advertising and marketing messages is constantly shrinking. People today […]

Customer Engagement, Innovation

Book Recommendation: Sprinkles – Creating Awesome Experiences Through Innovative Service

In this short, sweet and highly insightful book, Chip Bell takes us on a 9 course gourmet meal and shows us how one can go about creating innovative service experiences without breaking the bank. He also shares with us his secret sauces that when added in the right measures have the potential to create service experiences that are worthy to be shared by the customers who experience them. What is even better is that every single time that you read the book, you end up getting a new idea that you could implement in a business quickly and have an […]

Customer Engagement

Guest Post: Customers Love Fireplace-like Service

  Today, we have a guest post from Chip R. Bell. He is a renowned keynote speaker and best-selling author.  Here is Chip’s post about great customer service: I admit it! I am a hopeless romantic. So, I see things through “Nicolas Sparks” eyes. And, fireplaces are a great venue for most people of my persuasion. Picture this: you are with your special person, you each have a glass of great wine in hand, there is amorous music softly playing in the background. What’s missing from this scene? A fireplace! There is no such thing as a bad fireplace. And, fireplaces generally […]