Category: Customer Engagement

Customer Engagement, Innovation

Targeted Advertising Vs Intrinsic Advertising

There has been a lot of interest lately in “Big Data” and how this will allow marketers to create campaigns that are targeted towards every individual consumer and hence will drive the consumption economy. I would like to differ on this. Though, there is no doubt that soon marketers will have the capability to be able to draw up and run such campaigns, I don’t believe that this form of advertising will be very effective. Our minds have the innate ability to mask everything that it does not want to see or acknowledge. Hence, the success rate of advertisement, however […]

Customer Engagement

Two Awesome Campaigns: A Cancer Hospital and A Cola

What could be common between a hospital trying to treat kids with cancer and Coca Cola ? Simply amazing thought process leading to some of the most creative campaigns that I have seen lately. Hospital Campaign: A.C.Camargo Cancer Center treats children with cancer. The first and the most important in the treatment is the belief of the patient in the treatment they are being given. No amount of talking to these children could get them to believe in the treatment. So, in association with JWT, they came up with an awesome idea to get these children get totally involved in […]

Customer Engagement

Something that Facebook, Twitter and Google have all missed

Of late, I have realized that I the time I spend on G+ or FaceBook or Twitter’s site has gone down drastically. However, my activity on these networks has substantially increased. I have done this by using FlipBoard where I am able to not only stream all my social network in one place but am also able to cross share across the different mediums seamlessly. Though, twitter and Google+ allow you to share content via email apart from sharing within their platforms, that is not enough. As a user, I want to be able to share my content seamlessly across platform. […]

Customer Engagement

Customer Loyalty is Not Just About Having Loyal Customers

Whenever someone talks about customer loyalty, the first thing that comes to mind is “Loyal Customers”. However, people forget that this is just one side of the coin. The other side is “being loyal to your customers”. It is so surprising to see that almost all organizations forget this and just focus all their energies on trying to increase the loyalty of their customers. Just as trust is a two-way street, so is Loyalty. In fact, more so than trust. How many times have we seen organizations give freebies & excellent offers to lure customers away from their competitors and […]

Customer Engagement

What can Sales Teams Learn from Performing Arts?

Selling has a lot in common with performing arts than visible at first glance. One of the most important goal of a performing artist is to take their audience on a journey with them, the more immersive the experience, the more successful is the performance. The same is with selling. The goal of a sales executive should also be to take the customer on a journey with them. The more immersive this experience, the more successful will be the sales executive. Some lessons that sales executives can learn from performing artists who are very successful are: Weave a story: There is […]