Category: Ideas

Customer Engagement, Ideas, Innovation, Strategy, transformation

Simple Things That Could Hold You Back in Your Transformation Journey

Simple Things by Mukesh Gupta Do we still need policies I do a lot of travel as part of my work and one of the side-effects of this kind of travel is for us to submit our expenses to get the expenses reimbursed. One of these expense request got rejected with the reason that this is not according to policy and if I need to get the same approved, I need an approval from my CFO as an exception approval. I wrote to the CFO and he approved the request as it was a valid expense that I had incurred for […]

Ideas, Podcast

PBTO51: Non-Obvious Trends with Rohit Bhargava

Podcast: Play in new window | Download

Subscribe: Email | RSS

http://traffic.libsyn.com/pushingbeyondtheobvious/54_PBTO51__Non-Obvious_Trends_with_Rohit_Bhargava.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS Who is on the show: In this episode we host, Rohit Bhargava. He is a “non-obvious” trend curator, founder of the Influential Marketing Group, and an expert in helping brands and leaders be more influential. He is the Wall Street Journal best selling author of five books on topics as wide ranging as the future of business, building a brand with personality, and why leaders never eat cauliflower. Rohit has advised hundreds of global brands and also teaches marketing at Georgetown University. A two-time TEDx speaker, Rohit has keynoted events […]

Ideas, Innovation

3 Ways to Systematically Come Up with Breakthrough Ideas

Every organisation and every leader that you talk to today, wants to build a culture of innovation and a breakthrough product as soon as possible. However, if we look closely, there are three ways to come up with an idea that has the potential to become a breakthrough innovation: Imagination Insights Challenging current assumptions Lets talk about all the three in a bit more detail. Imagination:  This is probably the way all of us think that we will come across an idea that truly has the potential to become a breakthrough innovation. This is exactly how Einstein developed his theory […]

Ideas, Podcast

PBTO50: Understanding Why We do, What We do with Dilip Soman

Podcast: Play in new window | Download

Subscribe: Email | RSS

http://traffic.libsyn.com/pushingbeyondtheobvious/50_PBTO50__Creating_Choice_Architecture_that_Works_for_You.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS Who is on the show: In this episode we host, Dr. Dilip Soman. He is a behaviour scientist and the author of the book  The Last Mile, and is a Professor of Marketing and holds the Corus Chair in Communications Strategy. His researches behavioural economics and its applications to consumer wellbeing, marketing and policy. He is also the director of the India Innovation Institute at the University of Toronto. He works with ideas42 and serves as advisor to a number of welfare organizations. Why is she on the show: In his […]

Ideas, Innovation

What Drives Innovation

Every leader wants to build a culture of innovation in their respective organisations. There is enough written about how one can go about building a culture of innovation. I have myself written about it as below: Everyone wants to innovate but no one wants to fail, How do you innovate “Innovation”, What stops Us from Creating Breakthrough Innovations, Building a Culture of Innovation by Creating A Structure for Unstructured Innovation and many more. As atoms are the most fundamental unit of matter, imagination, more importantly, the ability to imagine is the most fundamental unit for all innovations. The ability to imagine is […]