Category: Ideas

Business Model, Ideas, Innovation, Marketing

Some Possibilities for Re-inventing Video Advertisements

One of the most sacred piece of consumer advertising in the past was the 6 second spot in Television. Advertisers qued up to buy the spots and display their advertisements. Ad agencies and spot buyers were in vogue as they were the levers that enabled brands in their quest for more consumers. All this is about to change and the advertising agencies are in for a disruption. This opinion of mine is based on the following trends that I see playing out in the markets: Despite having changed medium (Television to online streaming videos), video advertising did not change. They […]

Ideas, Innovation

Rethinking the Role of a Bank

Can banks transform themselves to remain relevant both in the financial economy and for the network economy? Traditionally, the role of the banks have been to be collect money from people who have money, aggregate the same and loan out the money to people who needed it. The banks were needed as there was no way that people who had money could know about other people who needed the money. Also, banks could assess the risks associated with the loans and cover the risk by way of lower, but guaranteed returns on income for people who deposited cash with the […]

Business Model, Customer Engagement, Entrepreneurship, Ideas, Innovation

New Business Model from Very Unlikely of Places #Publishing

I stumbled upon The New Enquiry by chance and was totally blown away, both by their content and their business mdoel. They are an Ad-Free online magazine & survive by the way of subscriptions (2$ per month) & donations. And they don’t have a firewall. So, for all practical purposes, they create and share content that is free for anyone to consume but still people are willing to pay subscription to receive the same content but in coherent, thematic clusters, which is more intuitive and easy to read. In an interview given to “Columbia Journalism Review“, the founders claim that they […]

Ideas

Why are We Unable to Solve Large Complex Challenges

Recently, Dan Burrus wrote a blog post about a new technology that has the potential to have a big impact on the future of energy. Though, this is good news, I am disturbed with the trend that this represents. All of us look to solve these big challenges with break through innovation. At times this works, but a lot of times, they don’t. Even when they work, these are very expensive solutions and need systemic changes for them to be successful. Though, I don’t argue with this approach, what is not acceptable for me is to only look for such […]

Business Model, Ideas, Innovation

Future of The NewsPaper Industry

Jeff Bezos has stirred up a lot of interest in the News Paper Industry by acquiring “The Washington Post” in his individual capacity. There are a lot of expectations now from him and Washington Post to define the future of this industry. If he succeeds to turn-around the loss making paper, that could pave the way for the other players in the industry to follow suit. If he fails to turn this around, people think that it could very well signal the end of an era. As part of an experiment, I thought what would make me love my newspaper […]