Premise: We bought a robotic vacuum cleaner sometime back, one that keeps roaming around your home, around obstacles and vacuums the entire home by itself. You could also set a timer to decide when it will start the cleaning efforts. Within a month of buying it, my wife started referring to the bot as “Kanta Bai” (Bai in Hindi typically means a helper) and even spoke to her, questioned her about where she is heading and having imaginary conversation. Quickly i started doing the same and shortly my son followed suit. I think we have this innate need to name […]
We now pay for content all the time: We pay a monthly fee for accessing video content online (Netflix and it’s like) We pay a monthly fee for accessing music online (Apple Music and it’s like) We pay a monthly fee for accessing magazines online (NewYorker and it’s like) We pay a monthly fee for accessing news online (New York Times and it’s like) We pay a monthly fee for getting goods delivered to us (Amazon and it’s like) We pay a monthly fee for creating & accessing content online (Medium and it’s like) We even pay a fixed annual […]
Premise: I am sure that we all get into a situation where we are required to come up with a set of ideas that will solve a specific problem that we have run into. The question then is how one decides which ideas deserve to be picked from the bunch of ideas that we came up with. We need some sort of a framework that will allow us to decide the value of each of the idea so that we can pick one that is most valuable. EPIC framework: One such framework was suggested by Todd Henry in his latest […]
Premise: As creative professionals, we all face our demons and struggles with all kinds of fears. What we would all benefit from is to realise that most of the times, our anticipation of fear is a lot worse than it really is. I came across this short video about an angler fish and it immediately appealed to me and my understanding of fear and wanted to share this with all of you. I will let you watch this 3.5 min video first. Not sure if this was the intent of the team that put together this video, but I think […]