PBTO49: Our Bias Against Creativity and How to Overcome it with Jennifer Mueller

https://traffic.libsyn.com/secure/pushingbeyondtheobvious/49_PBTO49__Our_bias_against_creativity_and_how_to_overcome_it_with_Jennifer_Mueller.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS Who is on the show: In this episode we host, Dr. Jennifer Mueller. She is the author of a recent book Creative Change, and is a faculty of many top business schools including the Wharton School, Yale School of Management and NYU’s Stern School of Business.  Her paper, “The Bias Against Creativity,” went viral and was downloaded over 65,000 times—receiving more than 100 media mentions. Why is she on the show: He book Creative Change, tackles a very important topic. While it is a no-brainer that almost all organisations would like to innovative […]

Building Products Using Design Thinking

I was interviewed as part of the Authority Summit by Tim Morkes. In this interview, I shared with him on how Design thinking can be used to build new products or services that fall in the intersection of Desirability, Viability and Feasibility. Hope you will take the 30 odd minutes and watch the video below here. Authority Super Summit – Mukesh Gupta – Final from Tom Morkes on Vimeo. I was also invited to give a talk on “Practical Design Thinking for Product Managers” by the Institute of Product Leadership at one of their events. The recording of the same is […]

What stops Us from Creating Breakthrough Innovations

Have you ever been part of an innovation project that started off with big ambitions and dreams about coming up with disruptive innovations which are expected to be game changing and end with a me-too or a watered down incremental innovation to an existing product category? I have been part of a few such projects which start with much fanfare and later on become run-of-the-mill projects with no breakthrough’s to show for. I was always interested to understand why is this so? Why do well-intentioned people, who have all the motivation and incentives to create breakthrough innovations, end up watering […]

Book Recommendation: Look by James Gilmore

One of the most important aspect of innovation is the ability to observe our customers or prospects in action in their own world. There is a lot of information about various stages of innovation but I always felt that someone needs to explore the process of observation in much more detail than has been done so far. So, when I came across the book – Look by James Gilmore, I was excited to read on. I must say that the James has not only done a fabulous job of going deep in the process of observation but has also used […]

Necessity Isn’t Always the Mother of Invention

I just watched a TED video where Steven Johnson shares the story of how a flute made by a pre-historic man led to the creation of a tech revolution, that is the computer. You can watch the TED video here or below. He goes on to argue that not all inventions  come from necessity and that there is a good possibility that people who have fun invariably invent new stuff that enables them to have fun, the kind that they want. In all the Design Thinking workshops that I moderate, I have three rules for all participants: One conversation at […]