Category: Innovation

Innovation

How to Build an Insanely Successful Product or Service

I was at a tech startup event last week and as is at all these events, there was a discussion about how do you build new products or services that have a good chance at success. I have learnt from my personal experience and from observing a lot of successful and not so successful startups that every entrepreneur trying to create a new product or service could follow the following process to have a good chance at building a successful product or service: Step1: Know thy user My personal experience in having facilitated numerous innovation workshops and from observing some highly […]

Innovation

What can We Learn from A String Quartet About Creativity, Innovation & Branding

Quartets playing classical music have been around for centuries. However, with the explosion of music genres and musicians (thanks to YouTube and Kickstarter), they have been finding it tough to remain relevant. The challenge that they face are: How to leverage their core strengths and still be relevant for their existing audience? How to attract new audience to come watch them play? And do both at the same time If you look at it closely, this is the same questions that many mature brands are grappling with. How do they continue to remain relevant to their existing customers and at […]

Innovation

To Be on the Safe Side

More creative ideas and innovations have been killed by these six words than by anything else. There have been enough studies that have shown that as humans, we are more loss averse than we are open to gains. So, if we truly want creativity to thrive in our organizations, we need to find a way to circumvent this strong human tendency. Some ideas on how to accomplish this are: Set Clear expectation when defining the problem statement about what you wish to accomplish. If you are looking at coming up with a breakthrough idea, make it clear that it is […]

Innovation, Podcast

We Cannot be Allergic to Failure and Still be Innovative – @windspike

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http://traffic.libsyn.com/pushingbeyondtheobvious/15_PBTO15__We_Cannot_be_Allergic_to_Failure_and_Still_be_Innovative_-_windspike.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSSWho is on the show today: In today’s episode, we have Aaron Anderson. He is currently, Director of Strategic Organizational Initiatives at San Francisco State University, College of Business. Why is he on the show Aaron has been a consistent contributor to the Managament Innovation Exchange and won a MIX Prize for an experiment that he has been running in how he works.  His entry titled: “Working in Plain View: Using a Wiki & Social Media to broadcast as you work” won the prize in the “Digital Freedom Challenge”. He has been working in plain […]

Your Imagination is Real
Innovation

Being Creative is a Choice

One of the constant things that I hear from a lot of people in business is that it is hard to find creative people, who can think out of the box and come up with good solutions to tough problems. I think being creative is a choice. Each one of us is potentially as creative as anyone else that you can think of, however, most of us do not make the choice to be creative. We tell ourselves that we are not the creative type (what we mean is that I am afraid of criticism). Anyone who is capable of […]