Category: Innovation

Business Model, Ideas, Innovation, Marketing

Some Possibilities for Re-inventing Video Advertisements

One of the most sacred piece of consumer advertising in the past was the 6 second spot in Television. Advertisers qued up to buy the spots and display their advertisements. Ad agencies and spot buyers were in vogue as they were the levers that enabled brands in their quest for more consumers. All this is about to change and the advertising agencies are in for a disruption. This opinion of mine is based on the following trends that I see playing out in the markets: Despite having changed medium (Television to online streaming videos), video advertising did not change. They […]

Innovation, Leadership

Great Teams Are a Mix of Old and New

To add to this nice post, I think that the composition of consistently high performing teams is that they have a set of core team members who enjoy working with each other and have worked together for long periods of time thereby developing the ability to understand how each other thinks and depending upon the project, you add new people to the mix to get a breath of fresh thinking into the project. To take the analogy of the broadway or the movie business, you can see that most directors like to work with the same set of people when […]

Innovation, Leadership, Strategy, transformation

Transforming Organization Culture

This weekend I happened to watch a play by “Yours Truly Theatre” titled “Bhagwaan Dhoondo“, which loosely translated means “The Search for your Own God”. It was by all means an enthralling performance, which ended with a standing ovation from the audience. It was funny, thought provoking and entertaining throughout. What was most interesting thing about the play was that it was of a genre called “Interactive Theatre”, which is a kind of Improv theatre and has two parts to the play: The first part is rehearsed and performed by the actors. This part tells a story of the protagonist. It stops at a […]

Business Model, Innovation, Strategy

The Real Higher Education Challenge

Recently, there has been a lot of discussion around Higher education and how this is creating student debt at an alarming rate. There are estimates which out student debt in US alone at more than a trillion dollars. The common thinking seems to be to look at ways to reduce the overall cost of delivery of education. MOOC’s seem to be the flavor of the season as they can obviously reduce the cost of delivery by leveraging technology. However, in my opinion, we are trying to address a symptom and not the root cause. I think that the root cause […]

Business Model, Innovation, transformation

Going from Products to Services

One of the biggest challenges that most product organizations face is to constantly innovate and be a step ahead of their competitors. Most of us tend to continue to remain in the boundaries of more features/functions or newer products, etc. Most of these changes will work for you for sometime, but soon your competitors will catch up. Then the whole cycle starts again. One way to break this cycle is to package your product into a service. Though this may seem a very simple idea, it is very difficult to execute. And precisely for this reason, the pay-off for this […]