Category: Innovation

Business Model, Ideas, Innovation

First Step in the Journey Towards Becoming a Real-time Business

There is a lot of talk about Real-time data and how real-time data can provide organizations to be able to respond in near real-time to business events. However, to realize such a vision, there is a lot that needs to change in the way we do business. One of the most basic thing that needs to change is how we run our business itself. Most organizations currently operate in the mode where the decision making sits at the top of the hierarchy. We have a C-Suite where we have the Chief Executives, who decide the strategy and roll-it out for […]

Customer Engagement, Innovation

Targeted Advertising Vs Intrinsic Advertising

There has been a lot of interest lately in “Big Data” and how this will allow marketers to create campaigns that are targeted towards every individual consumer and hence will drive the consumption economy. I would like to differ on this. Though, there is no doubt that soon marketers will have the capability to be able to draw up and run such campaigns, I don’t believe that this form of advertising will be very effective. Our minds have the innate ability to mask everything that it does not want to see or acknowledge. Hence, the success rate of advertisement, however […]

Business Model, Innovation

Crowd Funding Platforms and Banks

There has been a consistent growth in the number of Crowd-funding platforms all around the world. This is quite understandable given that they address a niche segment of the market that no other financial system has been able to address well. Some of these crowd funding platforms are now moving from crowd-funding (in lieu of kind & merchandise) to becoming crowd investing platform (in lieu of equity). What surprises me is the fact that banking institutions have not led the way and adopted this model so far but look at these as competition or threat. If I were leading a digital channel for a […]

Innovation, Leadership, Sales

Sales Forecasting

Every sales organization has a sales forecasting process in place. This is usually done in a meeting or on a tele-conference.During this call each sales team talk about how much sales closure do they each expect for the week, month or quarter. This is also the meeting where senior sales managers (2 or 3 levels above the sales executives on the road) want to know the status of the pipeline and determine if they will be able to achieve their sales quota for the respective period, as they are measured on delivering their sales quotas. Typically, everyone in the sales […]