Category: Leadership

Entrepreneurship, Leadership

10 Characteristics of Great Project Brief’s

One of the first things that we need to start a project is a project proposal or a brief. Most projects don’t achieve anything close to their potential because either their brief’s are too prescriptive or the people working on the project are not fully immersed in the project. I recently watched a video created by Bassett & Partners where they interviewed some stellar creatives from the advertising industry to understand what they thought about brief’s that they get as creative professional – what works and what doesn’t. I think that what is applicable to advertising agencies and brands is […]

Leadership, Marketing

The Rule of One

I reached home late yesterday. My son was waiting for me to come home so he can show off what he did the day and spend sometime with me, playing and simply chilling. I was tired and so distracted. While I was talking to him, I was also distracted and not fully with him. He was able to sense that and tell me to stop everything and be with him for sometime. My wife has caught me many times fiddling with my phone while talking to her. I understand that this is a cardinal mistake that I do when it […]

Leadership

5 Practices for Leaders of the Future #FutureOfWork

This blog post is for you if you plan to become or already are a leader who intends to lead their team in a world where change is the only constant and engagement (employee/customer) is extremely difficult to build. One of the biggest challenges that the future is going to throw at all organisations is their ability to cope up with constant change and to deal with the chaos that follows. We have seen that most organisations that fail (Nokia, BlackBerry, Kodak, etc), fail due to the inability of their leaders to see what the future holds and change course. If […]

Leadership

Leadership Workshop That I Cant Recommend Enough

Tim Ferris in his podcast always asks each one of his guests this one question What spend of 100 USD or less has the most impact in your life? If I were asked this question, I have no doubt in my mind that the single 100 USD or less purchase that has had a profound impact on my life has been the investment of 90USD that I made to participate in a leadership workshop organised by THE SETH GODIN. The workshop started at 12:30 AM, yes half past mid-night and went till 3:30 AM in the morning. I was active […]