Category: Marketing

Leadership, Marketing, Podcast

How to be Remarkable and Stand Out as a Leader

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https://traffic.libsyn.com/pushingbeyondtheobvious/How_to_Be_Remarkable_And_stand_out_from_the_crowd.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSSPremise: Standing out starts with choosing to see, think, and act differently from the default, and then designing your work, relationships, and systems around that choice. This means intentionally questioning “how things are done here” and repeatedly experimenting with better ways that reflect who you are and what you care about.​ Why being different matters Most environments quietly push people to conform, to not make waves, and to follow existing templates for success. If you obey those pressures blindly, you become invisible, even when you are talented and hardworking. Think differently […]

Leadership, Marketing

5 Types of Stories Leaders Need to Tell

This post talks about the 5 different kinds of stories that leaders need to be able to tell, based on the situation, if they want to become “Leaders Worth Following”.

Leadership, Marketing

Unlocking Leadership Influence: The Art of Communication

As leaders, one of the thing that we are expected to do is to communicate with the teams that we work with all the time. In many cases, our effectiveness as a leader may even depend on our ability to communicate. We might communicate to inform, inspire or influence. We need different strategies for different objectives. If we are communicating to inform, we need clarity in our communication. If we are communicating to inspire, we need our message to have contrast and colour. We need to be able to paint a picture of what is possible. If we are communicating […]

Innovation, Leadership, Marketing, Personal Growth

How To Be Different and Stand Out

Premise: One of the side effect of the explosion of social media is that every one is trying to be seen (views), heard (downloads) and appreciated (likes/shares). In this constant struggle to be seen/heard/appreciated, everyone is trying to be different and unique and authentic. And that is the true challenge. According to National Human Genome Research institute, “All human beings are 99.9 percent identical in their genetic makeup.” Which means that we are all that different from each other genetically. The 0.1 percent that does differentiate us genetically is influenced by our environment, exposure and experience we have had in […]

Strategies to Thrive
Entrepreneurship, Ideas, Innovation, Marketing, Sales, Strategy

Strategies to Grow During a Slowdown Post Covid 19 Era

This post shares strategies to find growth in a climate of economic slowdown caused due to the covid 19 pandemic.