Category: Marketing

Marketing

Crafting an Effective Elevator Pitch

I am sure that at some point in time, you would have had the need to come up with an elevator pitch for an idea that you wanted to share with others to either inspire them to action or elicit a commitment. There are a lot of ways one can go about designing an elevator pitch but I came across Randy Olson‘s TEDMED speech where he shares this simple framework for crafting an elevator pitch.  “{Premise} and {premise} but {problem} therefore {Solution}”  This is a simple yet powerful framework for crafting an effective elevator pitch.  You can watch his entire […]

Ideas, Marketing, Sales

David Ogilvy on Big Ideas, Creativity And Selling

Here is a video where one of the best minds when it comes to running some of the most prolific marketing campaigns shares his thoughts about how he approached his work. This is a must watch video (~ 5 Mins) if you are in the field of sales or marketing or in any other profession that requires you to persuade others. 

Ideas, Marketing

Intentions (Announcements) Vs Actions

The Announcements We have recently had a lot of announcements around businesses deciding not to use plastic straws as they wreck havoc on the environment specially on marine lives. Disney Is The Latest Major Company To Eliminate Plastic Straws Starbucks to ban plastics straws in all stores by 2020 Hyatt Announces Global Efforts to Reduce Single-Use Plastics American Airlines Lays Down the Straw Marriott International to Remove Plastic Straws Worldwide by July 2019 And many more. All of this is action is in part a response to a social media campaign by celebrities and a horrifying viral video of a Sea […]

Marketing, Podcast

PBTO S2E7: Fusion – How Integrating Brand and Culture Powers the World’s Greatest Companies with Denise Lee Yohn

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http://traffic.libsyn.com/pushingbeyondtheobvious/07_PBTO_S2E7__Fusion_-_How_Integrating_Brand_and_Culture_Powers_the_World_s_Greatest_Companies_with_Denise_Lee_Yohn.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSSWho is on the show: In this episode, we host Denise Lee Yohn. She is a best selling author, keynote speaker and the leading authority on building great brands and exceptional organizations. Why is she on the show: Her book “Fusion” comes out today in which she shares her insights on the importance of bringing organisational culture & the power of branding together to create an organisation that can become a powerhouse of a business. Top 3 ideas I learnt from the conversation: 1} It is critical that we know right […]