Here is a video where one of the best minds when it comes to running some of the most prolific marketing campaigns shares his thoughts about how he approached his work. This is a must watch video (~ 5 Mins) if you are in the field of sales or marketing or in any other profession that requires you to persuade others.
In this post, I share the fun videio
The Announcements We have recently had a lot of announcements around businesses deciding not to use plastic straws as they wreck havoc on the environment specially on marine lives. Disney Is The Latest Major Company To Eliminate Plastic Straws Starbucks to ban plastics straws in all stores by 2020 Hyatt Announces Global Efforts to Reduce Single-Use Plastics American Airlines Lays Down the Straw Marriott International to Remove Plastic Straws Worldwide by July 2019 And many more. All of this is action is in part a response to a social media campaign by celebrities and a horrifying viral video of a Sea […]
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Who is on the show: In this episode, we host Denise Lee Yohn. She is a best selling author, keynote speaker and the leading authority on building great brands and exceptional organizations. Why is she on the show: Her book “Fusion” comes out today in which she shares her insights on the importance of bringing organisational culture & the power of branding together to create an organisation that can become a powerhouse of a business. Top 3 ideas I learnt from the conversation: 1} It is critical that we know right from the start of our business about what do […]
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Opening music credits goes to my son Yuvan Gupta. Who is on the show: In this episode, we host Dorie Clark. She is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is the author of Entrepreneurial You (Harvard Business Review Press,), Reinventing You, and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine and one of the Top 10 Business Books of the Year by Forbes. Her books have been translated into Russian, Chinese, Arabic, French, Polish, Korean, and Thai. Why is she on the show: I have been reading her blog and following her work for […]
