Category: Marketing

Entrepreneurship, Marketing, Podcast

PBTO58: Hunch – Where Insights and Foresights Meet! With Bernadette Jiwa

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Credits: Opening music credit goes to Riju Mukhopadhyay & Pavan Cherukumilli Who is on the show: In this episode, we host Bernadette Jiwa. She is a best selling author of multiple books and writes one of the most popular marketing and branding blogs – The Story of Telling. Smart Company named as the top business blog in Australia of 2016. Seth Godin listed it as one of the marketing blogs he reads. Why is she on the show: She just released her most recent book – Hunch. The book talks about how we can turn our everyday insights into the next big thing. What do we talk […]

Marketing

What Successful Marketing looks like

I see marketing as successful if The focus of the effort was the consumer and she doesn’t feel like she is marketed to but feels like someone understood her better! She doesn’t feel like she is part of a target market but like an individual that she is! You have a conversation with her and not talk to her! When she feels and interacts with the marketing activity but doesn’t see it! It creates a emotional relationship with her along with a transactional relationship! This is simple but not easy!    

Leadership, Marketing, Sales

Lessons in Storytelling That I learnt from TED Conference Speakers

Lessons in Storytelling From TED Conference Speakers by Mukesh Gupta Premise: Story telling has been one of the most memorable and influential ways to spread ideas. The TED conference is so popular because the speakers in the conference are mostly good at telling stories – stories that they are passionate about and that passion spills over to the audience and we are able to connect. Also, note that the duration of these talks are not very long. So, I wanted to learn if there are any story telling secrets that i can learn from the TED speakers. Also, I thought […]

Ideas, Marketing, Strategy

The Tale of Amar, Akbar, Anthony and What They All Need to Succeed

Three Friends Meet three friends – Amar, Akbar & Anthony. Amar is an entrepreneur. He thinks that he is unemployable and wants to always remain his own boss. He is self-driven, creative, knows what he wants and has the ability to inspire people. He is not afraid of taking risks and following his dreams. He dreams big and wants to make it big some-day. He believes in his own ability and pursues his dreams. He co-founded a startup and is busy creating the next billion dollar product. Akbar is also like Amar, but a bit more conservative. He wants to go […]

Ideas, Innovation, Marketing

10 Principles of Timeless Design

Good Design is by Mukesh Gupta I was reading about design and what design looks and feels like when I stumbled onto the 10 commandments of timeless designs that the legendary designer Dieter Rams had created to critically look at his own designs, early in his career. When I look at these commandments, I would call them principles of design, I felt that just like the designs that these commandments help become timeless, these commandments themselves are timeless. So, I wanted to not just share a link to an article or a poster, but actually list down these commandments on […]