Category: Marketing

Marketing, Podcast

PBTO52: Good Marketing Opens Minds and Good Sales Closes Deals – Krishnan Chatterjee

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Who is on the show:  In this episode, we host Krishnan Chatterjee. He is a musician and a marketer. He heads marketing for SAP Indian sub-continent. He stumbled his way through IIM-A into the corporate jungle. Became the Head of Marketing for a large IT Company-a journey in which he used his voice in keynote speeches and such like. Came to his senses in the late noughties with the realization that your identity lies in what you create – and not in position, possession or power. Discovered songs don’t need much writing, and promptly adopted white collar rock to blow […]

Ideas, Marketing

The Art of Storytelling For Business

It is well known that all of us make most of our decisions based on our emotions rather than pure logic or intellect or rationality. So, if we are to influence people and their decisions, we need to learn about moving them emotionally enough to get them to make a decision in our favour. The best way for us to do so is by telling good stories, stories that they can related to and move with. I saw this video by Ameen Haque, who is the CEO of Storywallahs, which he delivered at the Google complex and was moved enough […]

Customer Engagement, Marketing

Its Always The Little Things that Matter

[bctt tweet=”If you take care of the little things, the bigger things take care of themselves.. ” username=”rmukeshgupta”] I realised this yet again, when I was invited to the Hexa Experience Centre recently in Bangalore.  This was an event run by Tata Motors to promote their new SUV Tata Hexa. I was invited as a member of the blogging community – IndiBlogger. I also happen to be on the verge of looking for a new car for myself. So, on a hot Christmas day, I found myself driving to the Hexa experience centre. First things first. I did love the car […]

Customer Engagement, Marketing

Are You Setting Yourself Up For Failure

The Situation: My job entails a lot of travel and that has resulted in me amassing a decent number of miles on an airlines frequent flier program. A few weeks back, I got an email from the airline announcing that they will equip their aircrafts with wi-fi and if I downloaded an app, I shall be able to have access to an array of inflight entertainment options. I love watching movies. This was exciting news for me as it gave me an opportunity to catch up on movies that I had missed watching when they originally screened. So, excitedly, I […]

Customer Engagement, Marketing

Lessons in Marketing and Customer Engaement from A Hilarious TED Talk

I recently stumbled on to this hilarious TED talk by a British comedian – James Veitch. Firstly, I would urge you to watch the TED Talk below: Lessons from this TED Talk: 1. Unsubscribe First and the most obvious lesson for marketers is for us to honour our subscribers wish to unsubscribe, by actually taking them off the list. One of the ways to do is by a double unsubscribe process: First you thank them for having been on the list for so long. You could potentially give them a parting gift, if that is in line with your brand […]