Category: Marketing

Marketing

Lessons In Customer Loyalty

The Offer: I got a message from Raymond indicating that they missed me as I had not shopped with them for some time and that they would love to have me back to their shop. And that they would like to give me a  gift of INR 500.   It clearly says that the discount code is not valid for a certain items and end the message with T&C, with no further information. I did feel good about this and decided to take them up on their offer. I visited their showroom and was in for a surprise. The first […]

Marketing, Podcast

PBTO44: Out-think, Out-pace & Out-Wit your competition with Lakshmipathy Bhat

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Who is on the show today We host Lakshmipathy Bhat on this episode. He is a Marketing Communications professional, passionate about brands, marketing communications and new media. He is also a failed entrepreneur with some learning to show for it. Why is he on the show He is an avid blogger and early adapter of new media & tech. His blog – BhatNaturally ranks among the one of the best blogs on advertising, marketing and creativity. He is a regular contributor as columnist and guest blogger at leading trade & business publications like Economic Times, afaqs, Financial Express and more. He was […]

Marketing, Podcast

PBTO36: Why Giving a Damn is Underrated and Caring is a Competitive Advantage with Bernadette Jiwa

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In this post, we host best selling author, Bernadette Jiwa. She has a blog “The Story of Telling” where she shares her thoughts on marketing and branding in general and brand story telling in particular. She is one of the top 100 marketing/branding experts to follow on Twitter. In this conversation, we dig deep into her latest book – Meaningful. She shares multiple stories that form the crux of her Story Strategy blueprint. You can find all the case studies that she mentions here. You can reach here on Twitter @BernadetteJiwa.

Leadership, Marketing

The Rule of One

I reached home late yesterday. My son was waiting for me to come home so he can show off what he did the day and spend sometime with me, playing and simply chilling. I was tired and so distracted. While I was talking to him, I was also distracted and not fully with him. He was able to sense that and tell me to stop everything and be with him for sometime. My wife has caught me many times fiddling with my phone while talking to her. I understand that this is a cardinal mistake that I do when it […]