Category: Marketing

Marketing, transformation

Guest Post by Tom Morkes: The Five Pillars of Authority

This is a guest post by Tom Morkes. Tom is the CEO of Insurgent Publishing, a book publishing and marketing company that brings unconventional nonfiction to the creative outliers of the world. Insurgent Publishing has published a half dozen books, including Paid to Exist and The Money Freedom Roadmap, both by Jonathan Mead, The High-Performance Athlete by Dr. Jason Winkle, and The Growth Hacker’s Guide to the Galaxy by Jeff Goldenberg and Mark Hayes. Now, to the post itself.. Hope you enjoy reading this post from Tom and join us (yes, I am speaking as well) at the Authority Summit slated for later […]

Marketing, Podcast

PBTO30: Digital Marketing strategies for Startups with Anshul Sushil – Founder & CEO: Boring Brands

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In today’s podcast episode, we host Anshul Sushil who is a co-founder of a Gurgaon based startup marketing company called Boring Brands. In this free wheeling conversation, Anshul talks about: His journey and experiences in the startup world. He also shares how Boring Brands came into being Hottest startup in the market Challenges that startup face in today’s market Leadership mantra Importance of Marketing and public relations/ Perception Management for Startups Marketing strategies of the future used by startups. Tools Start up Should use One key advice for all startups This is a great episode where Anshul shares some very interesting insights […]

Marketing

The Most Creative Valentine’s Day Gift Campaign This Year

Every year around this time, all brands try to come up with creative ways to entice people to buy their products as the valentine’s day gift for our better half’s – some succeed and most fail miserably. One campaign that caught my attention was the one from Bata – the shoe company. I got an email with the below images in the emailers.. The thing about this campaign is that it is surprising and funny and positions the brand in a very young and vibrant way.. It aspires to replace diamonds with shoes as a girl’s best friend and makes […]

Marketing

Great Marketing is when…

I recently read a post by Bernadette Jiwa titled Good Marketing. It was an interesting short post which talks about how good marketing is all about the customer and not about the marketer. That raised a question for me – What is Great marketing ? In my opinion, great marketing is when marketing blurs the marketer completely. Great marketing is when the customer talks about your products or service to their tribes. Great marketing is when the customer shares his/her experience with others. Great marketing is when the entire experience for the customer, from the time she discovers her need, […]