Category: Marketing

Marketing

We Become the Stories We Tell Ourselves

We have all heard the famous quote from Henry Ford: “Whether you think you can, or you think you can’t–you’re right.” This quote captures something that is so important and fundamental, that I have come to think of this every single day for the past few weeks. I then stumbled up on the video below: I think that this is a powerful video. It goes on to show that that we as individuals and society become the stories the sum total of the stories we tell ourselves about ourselves. So, if it is your dream to transform yourself or the society, […]

Marketing, Podcast

Podcast Recommendation: Six Pixels of Seperation by @MitchJoel

As announced last week, I shall share a podcast every Thursday that I think is phenomenal in all aspects.   The second podcast that I would like to recommend is for marketing professionals and CEO’s: Six Pixels of Seperation This show is hosted by Mitch Joel, from Twist Image. He was the founder of Twist Image Consultancy and is a highly sought after speaker. He is also the author of the books Six Pixels of Seperation Ctrl + Alt + Del The current format of the show is him hosting different thought leaders about the various aspects at the cutting edge of […]

Customer Engagement Vs Employee Engagement
Customer Engagement, Marketing

Employee Engagement Vs Customer Engagement

Yesterday, I went for my regular, monthly haircut and this time chose a different hair dresser from my usual one. For the first few minutes the dresser was talking to me, enquiring how my day was, wanting to check what my expectations were and also about where i lived. Couple of minutes in, one of his colleagues walked in and they both started having a conversation about something that was common between both of them, totally ignoring me. Though, I think that the result of the hair cut was better than I expected, I don’t think I will be going back […]

Marketing

A to Z of Personal Branding

I saw this great presentation on slide share about Personal Branding created by Barry Feldman. [slideshare id=35357106&doc=atoz-completeguide-140601111951-phpapp01] Everyone of us is a brand now, whether we acknowledge this or not. Just like any other brand, we need to be intentional about what the brand stands for and for whom. The two most important questions for any brand manager are the following: Who is this brand for or the target audience? What does this brand mean for the audience it is created for? Answer to these two questions lead to other attributes of the brand, like what are the attributes of […]

Customer Engagement, Marketing

Customer Engagement: Ideas for Airlines to Improve Customer Engagement

The airline industry has been notoriously infamous about the poor customer experience and engagement. This has also played a big part on the overall profitability of the industry. The only airlines that are making profits are the one’s that have some semblance of good customer experience going. If you take flights for work on a regular basis, you will agree that we spend enormous amounts of time reaching the airport, at the airport (both at the destination & the origin), on-board the aircraft and the drive away from the airports. So, I thought what could the airlines do to help […]