Category: Marketing

Marketing, Podcast

Podcast Recommendation: Six Pixels of Seperation by @MitchJoel

As announced last week, I shall share a podcast every Thursday that I think is phenomenal in all aspects.   The second podcast that I would like to recommend is for marketing professionals and CEO’s: Six Pixels of Seperation This show is hosted by Mitch Joel, from Twist Image. He was the founder of Twist Image Consultancy and is a highly sought after speaker. He is also the author of the books Six Pixels of Seperation Ctrl + Alt + Del The current format of the show is him hosting different thought leaders about the various aspects at the cutting edge of […]

Customer Engagement Vs Employee Engagement
Customer Engagement, Marketing

Employee Engagement Vs Customer Engagement

Yesterday, I went for my regular, monthly haircut and this time chose a different hair dresser from my usual one. For the first few minutes the dresser was talking to me, enquiring how my day was, wanting to check what my expectations were and also about where i lived. Couple of minutes in, one of his colleagues walked in and they both started having a conversation about something that was common between both of them, totally ignoring me. Though, I think that the result of the hair cut was better than I expected, I don’t think I will be going back […]

Marketing

A to Z of Personal Branding

I saw this great presentation on slide share about Personal Branding created by Barry Feldman. Everyone of us is a brand now, whether we acknowledge this or not. Just like any other brand, we need to be intentional about what the brand stands for and for whom. The two most important questions for any brand manager are the following: Who is this brand for or the target audience? What does this brand mean for the audience it is created for? Answer to these two questions lead to other attributes of the brand, like what are the attributes of the brand, […]

Customer Engagement, Marketing

Customer Engagement: Ideas for Airlines to Improve Customer Engagement

The airline industry has been notoriously infamous about the poor customer experience and engagement. This has also played a big part on the overall profitability of the industry. The only airlines that are making profits are the one’s that have some semblance of good customer experience going. If you take flights for work on a regular basis, you will agree that we spend enormous amounts of time reaching the airport, at the airport (both at the destination & the origin), on-board the aircraft and the drive away from the airports. So, I thought what could the airlines do to help […]

Marketing

Do You Really Know Your Customers?

Google trends shows that since mid 2007, there has been a consistent level of interest in customer advocacy as a topic. With the advent of social media and the amplification of the voice of the consumer, brands who want to put customer engagement at the center of their strategy, are getting more and more serious about nurturing these advocates (like Telstra announced in Feb). They start and run advocacy programs. Unfortunately, most of these programs are nothing but “old wine in new bottle”. What people do not understand is that you can not start an advocacy program and build/nurture customer advocates. […]