Category: Podcast

Podcast, Sales

PBTO26: Sales Strategies to Succeed in Selling to Crazy Busy People with Jill Konrath

Podcast: Play in new window | Download

Subscribe: Email | RSS

In today’s episode, we bring to you Jill Konrath. Jill is an author and a sales consultant. She has written three best selling books for sales people.                    In this episode, she shares her thoughts sales strategies and ideas for sales executives and sales leaders to succeed. We talk about How can sales and marketing can function better together What is the role of a sales leader and what can they do to make their teams more successful What are some of the hiring mistakes sales leaders do Importance of Premortems in […]

Innovation, Podcast

PBTO 25: Fostering Innovation When Failing is Not an Option

Podcast: Play in new window | Download

Subscribe: Email | RSS

Today, we host Peter Vander Auwera. HE is the founder of Innotribe and Corporate Rebels United. He shares what he has learnt from running an innovation incubator, where, failure is not an option. We talk about Different types of Innovations Collaborative Innovation Incremental Innovation The importance of building a Portfolio of Innovation projects The importance of alignment in the organisation for innovation to foster Evaluating How real is your innovation What are the capabilities that we need to build in our organisations to foster innovation Why its important to measure the inputs to the innovation process vs outputs Key Capabilities […]

Customer Engagement, Podcast

PBTO23: Building Fiercely Loyal Communities – @SarahRobinson

Podcast: Play in new window | Download

Subscribe: Email | RSS

In today’s episode, we host Sarah Robinson. She is an author, keynote speaker, entrepreneur and a consultant. In my opinion, she has great ideas about how to create fiercely loyal communities. In this free wheeling conversation, we talk about the importance of building a fiercely loyal community, what defines a fiercely loyal community and how can brands go about building this kind of fiercely loyal communities. Most important learnings from the conversation: In a world where consumers and customers can share their experiences with each other, the relevance and importance of advertising and marketing messages is constantly shrinking. People today […]

Podcast

PBTO22: Growing Your Business By Building an Army of Zombie Loyalists – @PeterShankman

Podcast: Play in new window | Download

Subscribe: Email | RSS

In today’s episode, we host Peter Shankman. He is an author, entrepreneur, speaker, and worldwide connector. He is recognised worldwide for radically new ways of thinking about Customer Service, Social Media, PR, marketing and advertising. The New York Times has called him “a PR all-star who knows everything about new media and then some,”. Peter is a spectacular example of what happens when you merge the power of pure creativity with  Attention Deficit Hyperactivity Disorder (ADHD) and a dose of adventure, and make it work to your advantage. In my opinion, his thoughts about customer service and how businesses can use customer service to […]

Entrepreneurship, Podcast

PBTO21: Courting Controversies To Gain Visibility and Success with Scott Jordan @ScottevestCEO

Podcast: Play in new window | Download

Subscribe: Email | RSS

Who is on the show today: In today’s episode, we host Scott Jordan, aka, the PocketMan. Scott is the CEO of the first online retailer in the clothing space. He is also the author of Pocket Man: The Unauthorized Autobiography of a Passionate, Personal Promoter. He was a part of my list of insanely interesting people I discovered in 2014.I found him accidentally on YouTube in a video which he was using as a Press Release. The more I researched about him the more intrigued I became. He founded and runs one of its own kind apparel company – ScotteVest. Why is he on […]