PBTO19: Profit First – A Simple System To Transform The Way You Run Your Business (@MikeMichalowicz)

http://traffic.libsyn.com/pushingbeyondtheobvious/19_PBTO19__Profit_First_-_A_Simple_System_To_Transform_The_Way_You_Run_Your_Business_MikeMichalowicz.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS Who is on the show today: In today’s episode, we host Mike Michalowicz. Mike is an entrepreneur and author of three books – The Toilet Paper Entrepreneur, The Pumpkin Plan & Profit First. Why is he on the show By his 35th birthday MIKE MICHALOWICZ (pronounced mi-‘kal-o-wits) had founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became an angel investor… and proceeded to lose his entire fortune. Mike is now running his third million dollar venture, is a former small business columnist for […]

PBTO18: In Conversation with Howard Moskowitz and Stephen Rappaport

http://traffic.libsyn.com/pushingbeyondtheobvious/18_PBTO18__A_Better_Way_of_Segmentation_-_In_Conversation_with_Howard_Moskowitz_and_Stephen_Rappaport.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSSWho is on the show today: In today’s episode, we host Dr. Howard Moskowitz and Stephen Rappaport. Dr. Howard is a market researcher and psychophysicist. He is best known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation. He is CEO of i-Novation Inc & has written/edited sixteen books, and has published more than 300 articles.   Steve consults and writes about brand growth through consumer insight, digital strategy and measurement.  He is the author of 3 books The Online Advertising Playbook, Listen First! and his latest one being The […]

PBTO17: The role of a CEO is to Build, Own and Transfer an institution – @Anaggh Desai

http://traffic.libsyn.com/pushingbeyondtheobvious/PBTO17_The_role_of_CEO_is_to_Build_Own_Transfer_an_institution__Anaggh_Desai.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSSWho is on the show today: In today’s episode, we host Anaggh Desai. Anaggh is a business veteran with over 25 years of experience across industries ranging from hospitality, logistics, travel, e-commerce and retail. Why is he on the show In his 25-year career span, there is little Anaggh has not seen or experienced. He describes himself as a mindcaster and a people watcher. He has a cult like following on twitter which he uses to observe trends and patterns and engage with his followers. What are we talking about In this […]

PBTO16: Neil Patel (@NeilPatel) talks Entrepreneurship

http://traffic.libsyn.com/pushingbeyondtheobvious/16_PBTO16__Neil_Patel_NeilPatel_talks_Entrepreneurship.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSSWho is on the show today: In today’s episode, we have Neil Patel. Neil is a serial entrepreneur & co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. Why is he on the show He was recognized as a top 100 entrepreneur under the age of 30 by President Obama. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most […]

We Cannot be Allergic to Failure and Still be Innovative – @windspike

http://traffic.libsyn.com/pushingbeyondtheobvious/15_PBTO15__We_Cannot_be_Allergic_to_Failure_and_Still_be_Innovative_-_windspike.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSSWho is on the show today: In today’s episode, we have Aaron Anderson. He is currently, Director of Strategic Organizational Initiatives at San Francisco State University, College of Business. Why is he on the show Aaron has been a consistent contributor to the Managament Innovation Exchange and won a MIX Prize for an experiment that he has been running in how he works.  His entry titled: “Working in Plain View: Using a Wiki & Social Media to broadcast as you work” won the prize in the “Digital Freedom Challenge”. He has been working in plain […]