Category: Podcast

Podcast, Sales

PBTO6: How to Turn Yourself into a Sales Rockstar

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In this episode, we host Paul Castain, who is the Vice President of Rock Star Development for Castain Training Systems,  where he works with organizations and individuals who want to sell more and sell better. He is also the founder of the LinkedIn group “Sales Playbook”, a group with more than 40000 members and one that is totally spam free. In this conversation, we talk about a lot of important topics for the sales executive and sales leaders: We talk about how taking action (starting Sales Playbook group on LinkedIn) has been one of the most important decisions that he […]

Podcast

PBTO5: Innovation, Design Thinking and Solving Complex Problems

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In this episode, we host Lakshman, who heads the innovation practice for the consulting division of SAP, based in India and also a visiting faculty at the Hasso Plattner Institute, Potsdam, Germany.  In this conversation, we talk about the importance of defining the right problem to solve, as the first step in any innovation practice. Lucky also shares his views on how to build a practice capable of being able to innovate on a consistent basis. We also talk about Design Thinking, its history, the key components of this philosophy and how we can use this to solve complex problems. […]

Podcast

PBTO4: Getting Hooked On Customers With Bob Thompson

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Welcome to episode number 4 of “Pushing Beyond the Obvious”. In this episode, we have with us Bob Thompson, CEO & editor of www.customerThink.com, the biggest online community about customers and customer centricity. Bob has recently released his book #HookedOnCustomers. We shall talk to him today about what does customer centricity mean and everything that goes along with it. We talk about The fact that most customer centric organizations are such, because their operational fabric is such that they do listen to their customers and act upon it and this is not part of a special program or a project. […]

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PBTO3: What Matters is Execution, Not Ideas

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In this episode, we host Meron Bareket, the host of  “Inspiring Innovation Podcast” and the person behind the Inspiring Innovation Podcast Incubator, where he walks through all the steps that one needs to go through to set-up and start a podcast of their own. I am bringing this podcast to you by following his instructions as well. We had a very interesting conversation about entrepreneurship, his journey from making software to how he got a job at the local Israeli radio, his iPad only magazine –“Inspiring Innovation” and his current role as the host of “Inspiring Innovation” podcast. He also […]

Podcast

PBTO2: Changing Role of Marketing and The Importance of Building a Personal Brand

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This is episode No 2 of “Pushing Beyond the Obvious”. Today, we host Sunder Madakshira, who heads marketing & communications at SAP in India. He was recognized as “The Marketing Thought Leader” by Stars of the Industry Awards, constituted by the ABP group in Feb 2014. We had a very interesting conversation about the role that marketing can and should play, both internally and externally. He also shares a lot of interesting insights about the importance of building a personal brand; some do’s and don’ts about how you go about building your personal brand. He also shares some insights on […]