Today, someone shared with me an article on the different types of sales people and when to recruit which type of sales person. I enjoyed reading this article. Hope you enjoy the same as well. Also, where do you think you and your key sales people fall-in ? Do let me know. Article: Journeymen, Mavericks & Superstars: Understanding Salespeople at Startups by MARK SUSTER on APRIL 8, 2010
An effective sales team is always highly motivated. Most important way of motivating your sales team is through their compensation plan. This is also one of the most important aspects of the sales strategy that can have a big impact on the morale of your sales team and also to the sales they clock-in. We need to consider different aspects before deciding on the compensation plans. Competitive landscape and the compensation offered by competitors Position of your product on the product lifecycle on the Profitability of your product Sales cycle time for your product Complexity of the sale involved Is […]
With the global economy showing signs of recovery, most of the organizations are looking at revenue growth. Most of the large organizations (like SAP, Uniliver,etc) are looking at achieving double digit revenue growth for 2010. The questions to ask are :- Should these large organizations be happy with a double digit revenue growth (read 10-12%) ? Is this the best that they can do ? If yes, why is that so ? Is their size restricting them from doubling their sales every 2-3 years or are there other reasons ? Is is possible for these large organizations to achieve 25-30% year-on-year growth in their revenues […]
One of the most common ways to generate leads for B2B scenarios is Email campaigns. Are these effective ? I have done email campaigns as well and my experience with them has been mixed. There were a few campaigns that generated a lot of responses and some which were real duds without even a single response. This made me analyze both the campaigns to understand the difference and the cause for such in-consistent results. The crux of the analysis is as below: Successful campaigns were those that were targeted at my current/past customers for new products or services. These usually […]
The importance of right packaging and branding can never be under-estimated. A product/service when packaged (including the branding) well, can be a big differentiator by itself. One can create an instant connect with prospective customers with the branding and packaging. One such example is being illustrated by Seth Godin in his blog “Telling a story on the label“
