Category: Sales

Sales

SIMPLE Framework – Positioning: What is Your Positioning Strategy to Move Your Deals Forward

We have earlier discussed the first 3 steps in the SIMPLE framework for selling – Surprise, Inspire & Motivate. If done well, this will bring your customer/prospect to a situation where they identify with a vision that you have painted for them and are motivated enough to take action to move towards the vision. Once the customer is motivated to do something about the challenge that you have helped surface, you need to then position yourself or your product/service, such, that the customer feels confident that you will be able to help him resolve the challenge. This is the 4th […]

Podcast, Sales

PBTO6: How to Turn Yourself into a Sales Rockstar

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In this episode, we host Paul Castain, who is the Vice President of Rock Star Development for Castain Training Systems,  where he works with organizations and individuals who want to sell more and sell better. He is also the founder of the LinkedIn group “Sales Playbook”, a group with more than 40000 members and one that is totally spam free. In this conversation, we talk about a lot of important topics for the sales executive and sales leaders: We talk about how taking action (starting Sales Playbook group on LinkedIn) has been one of the most important decisions that he […]

Sales

SIMPLE Framework – The Most Important Step in the Sales Process

In an earlier blog post, I had introduced the “SIMPLE” framework to increase your sales effectiveness. I had elaborated on the 1st step which was about how to “Surprise” your customers to initiate their engagement. The second step in the process was to “Inspire” your customers, which entails that you paint a picture of possibilities.  The third step in the process is to be able to “Motivate” your customers to take action. The biggest competition to any sale being concluded is not your competitors but the “inertia” in your customer organization to change.  We need to understand that every significant purchase […]

Sales

How do You Start Your Day to Ensure Peak Performance?

The following routine at the start of the day ensures peak performance for me: Exercise: For my Body: One of the most important thing that you could do first up in the morning is to exercise your body. A healthy body is crucial for success. This is one activity that i have not been regular at, however, plan to start doing on a much more regular basis. For my Mind: I read something stimulating. You could read a scripture if you are religious. I read a good book something that is not from my regular field of study or work. […]

Sales

“Inspire” Your Customers to Stop Losing Deals to Status Quo – SIMPLE Framework for Sales Effectiveness

In an earlier blog post, I had introduced the “SIMPLE” framework to increase your sales effectiveness. I had elaborated on the 1st step which was about how to “Surprise” your customers to initiate their engagement. Today, I shall elaborate on the next step – Inspire your customers.  One of the biggest reasons why deals don’t go through is in-action. Sales teams don’t lose a deal to their competition but to status-quo.  The first step in fighting status-quo is to inspire your customers to act upon the new insight that you had used to surprise them. Paint a picture for your customer […]