Category: Uncategorized

Strategy, Uncategorized

Is Organizational Velocity the Ultimate Competitive advantage?

I have noticed that all large organizations that fail, have one thing in common: They fail because they are not able to change how they run their business fast enough with the changing business environment. Until last century, the change in the environment was slow and took a long time to take root – so, organizations had the crucial element of time on their side and could re-invent themselves to stay relevant or die a long & painful death. The convergence of internet, mobile, and a change in the demographic of the consumer has meant that organizations today don’t have […]

Marketing, transformation, Uncategorized

Potential Mistake that Marketing Teams Should Avoid

  The biggest mistake that I have seen a lot of marketers starting to make is that they fall in the trap of following experts at the cost of not following their customers/prospects. We all know that marketing as a function is going through a transformation. Some buzz words and trends that you may have noticed that are playing out in the marketing world are: Social Media Marketing Content Marketing Paid/earned content and many many more. CMO’s are now being forced to understand technology and work closely with their technology peers (CIO’s or CTO’s). And there are some really good […]