PBTO41: Taking the Leap – Wannapreneur to an Entrepreneur with John Chisholm

http://traffic.libsyn.com/pushingbeyondtheobvious/41_PBTO41__Two_Paths_To_Scaling_Your_Business_with_John_Chisholm.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS  Who is on the show today: In this episode, we host John Chisholm. John is a serial entrepreneur, investor and an author. Why is he on the show: He is president and chairman emeritus of the worldwide MIT Alumni Association and a trustee of MIT and of the Santa Fe Institute. He advises entrepreneurs through the MIT Venture Mentoring Service, the Thiel Foundation 20under20 Fellowship, and the Plug and Play Tech Center. He is author of the book – Unleash Your Inner Company. What do we discuss in this episode: […]

10 Characteristics of Great Project Brief’s

One of the first things that we need to start a project is a project proposal or a brief. Most projects don’t achieve anything close to their potential because either their brief’s are too prescriptive or the people working on the project are not fully immersed in the project. I recently watched a video created by Bassett & Partners where they interviewed some stellar creatives from the advertising industry to understand what they thought about brief’s that they get as creative professional – what works and what doesn’t. I think that what is applicable to advertising agencies and brands is […]

PBTO40: Transforming Observation into Innovation with Andrea Simon

http://traffic.libsyn.com/pushingbeyondtheobvious/40_PBTO40__Transforming_Observation_into_Innovation_with_Andrea_Simon.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS Who is on the Show: In this episode, we are hosting Dr. Andrea Simon. She is the principal and founder of Simon Associates Management Consultants (SAMC) and the author of the upcoming book “On the Brink”. Why is she on the show: She is a corporate anthropologist and helps organizations, large and small, drive change by helping them rethink their strategy, customers and the culture in your own organisation. She has won numerous Addy and Aster awards for her marketing and advertising campaigns. She is a well-published author with articles in Forbes,Business Week and […]

The Future of Banking –  Promises and Threats

The past decade has already seen a lot of industry structures being redefined with leaders going bust and new age companies taking their place. One of the industries that seems to be on the cusp of going through a similar upheaval seems to be the banking industry.  If you look at what a bank does at its core, it is only two things:  Collect money from parties (individuals, businesses and governments) and keep them safe and pay them whenever they need the same back. Banks in most economies pays a simple interest (and in some countries, charge a fee to […]

PBTO39: The Importance of Serendipity and The Courage to Defy Conventions with Sairee Chahal

http://traffic.libsyn.com/pushingbeyondtheobvious/39_PBTO39__The_Importance_of_Serendipity_and_The_Courage_to_Defy_Conventions_with_Sairee_Chahal.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS Who is on the show today In this episode, we host Sairee Chahal. Sairee is currently the Founder & CEO of Sheroes.in. Why is she on the show Sairee is a finalist for the Cartier Women’s Award Initiative for 2012, a TED speaker. She was named one of the Most Powerful Women in Indian Business 2012 and has been featured on shows like Young Turks, Pioneering Spirit and What Women Want. What do we discuss on the show We discuss her career, how serendipity and the focus on defying the norms has […]