Marketing

What Successful Marketing looks like

I see marketing as successful if The focus of the effort was the consumer and she doesn’t feel like she is marketed to but feels like someone understood her better! She doesn’t feel like she is part of a target market but like an individual that she is! You have a conversation with her and not talk to her! When she feels and interacts with the marketing activity but doesn’t see it! It creates a emotional relationship with her along with a transactional relationship! This is simple but not easy!    

Innovation

3 Character Traits of a Good Innovation Manager

Premise: Almost every CEO that i meet wants to find out a way to out-innovate their competition. They want to innovate to improve their profits. They want to innovate so that they can help their customers innovate. And in the same breath, they also say that almost all their innovation projects are either struggling to take off or have not yielded the kind of results that looked possible. They all want to know what could be the potential reasons and what can they do to address this situation, given their current limitations. If there is only one thing that if […]

Entrepreneurship

Learning to Deal with Artificial Intelligence

In an MIT Review post, Liesl Yearsley a serial entrepreneur who has developed AI bots, shares her first hand experience of how we are susceptible to influences by Artificial Intelligence. Every one of us needs to read this post and understand how susceptible we are to the powers of AI and more so to the influences of those who control these AI bots. With persuasive technologies and the combination of the fact that as humans we do crave for deep relationships (as it turns out, it doesn’t matter if the other partner is a human or an AI bot), we are […]

Ideas, Innovation

Innovation = Finding New Problems X New ways to solve problems

  I read a post “See differently, to solve differently” by Mike Shipulski. He argues that innovation is all about solving problems (new/old) in different ways (new/old). There is great potential in solving new problems in new ways. He also argues that in order to solve new problems, we need to identify the new problems and one way of doing that is to look at the problem in new ways. He argues Systems are large and complicated, and problems know how to hide in the nooks and crannies. In a Where’s Waldo way, the nugget of the problem buries itself […]

Leadership, Podcast, Sales

PBTO55: Unleashing Human Performance with Jason Forrest (@jforrestspeaker)

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http://traffic.libsyn.com/pushingbeyondtheobvious/55_PBTO55__Coaching_for_Success_with_Jason_Forrest.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS Credits: Opening music credit goes to Riju Mukhopadhyay & Pavan Cherukumilli Who is on the show: In this power packed episode, we host Jason Forrest, the CEO and the Chief Culture officer at the FPG group. As a sales professional, author, speaker, and coach, Jason’s job is to empower professionals and executives to unleash their human performance and master their leadership skills in sales, management, culture and service; for the purpose of increasing profit through people. Why is he on the show: He is a salesperson first, a behavior change expert, a national speaker and […]