Innovation, Leadership

A Taste of Leadership – The transition from Either/Or to Both/And

I had the opportunity to watch a TEDx Talk delivered by Alf Rehn recently and blown away by not only the way he delivers the talk but also the way he presents a very important concept – we are today in an economy where we, as leaders need to move away from the either/or (ex: either your are process driven or you are creative) mindset towards “Both/And (you are both process driven and creative, based on the need of the hour) mindset if we are to tap into the creativity of our teams and succeed in an ever changing, fast […]

Ideas, Strategy

Strategies for Success

It is that time of the year, when most of us schedule mid-year appraisals for ourselves and assess progress against the goals that we set up at the start of the year. While this is a good practice (if you do this, not just as an activity to just tick off of your to do list, but in all its sincerity, you are already better than most people), this still isn’t setting yourself up for success. I am as guilty of this as anyone else. Is this your story? I did my half yearly appraisal earlier this week and realised the following: […]

Podcast, Sales

PBTO26: Sales Strategies to Succeed in Selling to Crazy Busy People with Jill Konrath

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http://traffic.libsyn.com/pushingbeyondtheobvious/26_PBTO26__Strategies_to_Succeed_as_a_Sales_Executive_selling_to_Crazy_Busy_Prospects.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS In today’s episode, we bring to you Jill Konrath. Jill is an author and a sales consultant. She has written three best selling books for sales people.                    In this episode, she shares her thoughts sales strategies and ideas for sales executives and sales leaders to succeed. We talk about How can sales and marketing can function better together What is the role of a sales leader and what can they do to make their teams more successful What are some of […]

Marketing

Why Marketing Should Own Customer Loyalty

  When I ask a room full of marketing professionals, What is the role of marketing? the typical responses are some variation of “Getting customers into the sales funnel”. When I then ask them What role do they play in keeping these customers happy and loyal? Most of the marketers indicate that it is not part of their role. When I then ask them – Whose role is it? I get varied responses – Its the role of customer service or account management, sales  and not marketing. What marketing teams don’t understand is that keeping customers happy and loyal should not […]

Innovation, Podcast

PBTO 25: Fostering Innovation When Failing is Not an Option

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http://traffic.libsyn.com/pushingbeyondtheobvious/24_PBTO25__Fostering_Innovation_when_Failure_is_Not_an_Option.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS Today, we host Peter Vander Auwera. HE is the founder of Innotribe and Corporate Rebels United. He shares what he has learnt from running an innovation incubator, where, failure is not an option. We talk about Different types of Innovations Collaborative Innovation Incremental Innovation The importance of building a Portfolio of Innovation projects The importance of alignment in the organisation for innovation to foster Evaluating How real is your innovation What are the capabilities that we need to build in our organisations to foster innovation Why its important to measure […]