Marketing

Customer Awareness and Customer Care

A recent post by Bernadette Jiwa made me think about the difference between Customer Support, Customer Satisfaction and customer awareness/care. The post articulates the importance and difference between both categories, which I completely agree and wanted to bring in my perspectives on the same. Both customer satisfaction and customer support are targeted towards customers who are vocal about what they think and feel about the product or the company. A small subset of this are customer who are vocal because they care and want the business or the product to get better. All others in this set of customers are people […]

Entrepreneurship, Strategy

Why Startups Fail?

There are only three things that can kill a startup: Running out of cash: This is the biggest reason why most startups and even some of the large organisations fail. They run out of cash. Startup founders would give themselves a much better chance of success if they are able to figure out a consistent cash flow. Profitability can come later in the life of a startup, cash flow must come first. This is akin to oxygen for humans. No oxygen, no life. No cash, no startup. Cash can come from investors, customers or founders. The most sustainable of the […]

Innovation, Leadership

A Taste of Leadership – The transition from Either/Or to Both/And

I had the opportunity to watch a TEDx Talk delivered by Alf Rehn recently and blown away by not only the way he delivers the talk but also the way he presents a very important concept – we are today in an economy where we, as leaders need to move away from the either/or (ex: either your are process driven or you are creative) mindset towards “Both/And (you are both process driven and creative, based on the need of the hour) mindset if we are to tap into the creativity of our teams and succeed in an ever changing, fast […]

Ideas, Strategy

Strategies for Success

It is that time of the year, when most of us schedule mid-year appraisals for ourselves and assess progress against the goals that we set up at the start of the year. While this is a good practice (if you do this, not just as an activity to just tick off of your to do list, but in all its sincerity, you are already better than most people), this still isn’t setting yourself up for success. I am as guilty of this as anyone else. Is this your story? I did my half yearly appraisal earlier this week and realised the following: […]

Podcast, Sales

PBTO26: Sales Strategies to Succeed in Selling to Crazy Busy People with Jill Konrath

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http://traffic.libsyn.com/pushingbeyondtheobvious/26_PBTO26__Strategies_to_Succeed_as_a_Sales_Executive_selling_to_Crazy_Busy_Prospects.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS In today’s episode, we bring to you Jill Konrath. Jill is an author and a sales consultant. She has written three best selling books for sales people.                    In this episode, she shares her thoughts sales strategies and ideas for sales executives and sales leaders to succeed. We talk about How can sales and marketing can function better together What is the role of a sales leader and what can they do to make their teams more successful What are some of […]