Marketing

Why Marketing Should Own Customer Loyalty

  When I ask a room full of marketing professionals, What is the role of marketing? the typical responses are some variation of “Getting customers into the sales funnel”. When I then ask them What role do they play in keeping these customers happy and loyal? Most of the marketers indicate that it is not part of their role. When I then ask them – Whose role is it? I get varied responses – Its the role of customer service or account management, sales  and not marketing. What marketing teams don’t understand is that keeping customers happy and loyal should not […]

Innovation, Podcast

PBTO 25: Fostering Innovation When Failing is Not an Option

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http://traffic.libsyn.com/pushingbeyondtheobvious/24_PBTO25__Fostering_Innovation_when_Failure_is_Not_an_Option.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS Today, we host Peter Vander Auwera. HE is the founder of Innotribe and Corporate Rebels United. He shares what he has learnt from running an innovation incubator, where, failure is not an option. We talk about Different types of Innovations Collaborative Innovation Incremental Innovation The importance of building a Portfolio of Innovation projects The importance of alignment in the organisation for innovation to foster Evaluating How real is your innovation What are the capabilities that we need to build in our organisations to foster innovation Why its important to measure […]

Business Model, Strategy

Google to Alphabet and a New Model for Organisational Growth

Google founders Sergey and Larry have the knack of doing unconventional things. They have done it again by giving birth to a parent company for Google – Alphabet. In a blog post, that seems to have surprised almost everyone, Larry explains their reasoning behind the need to create Alphabet and how the new structure will provide focus, leadership and independence to all their businesses, while allowing both Sergey and Larry the time and latitude to focus on their moonshots or the big bets that they are going after. In my opinion, the move is a good move because of the following reasons: This […]

Leadership

ABC of Being a Good Manager

Today, I was talking to a friend who leads an business function within his organisation and we were talking about leadership. When I asked him, what were his top priorities as a leader for his function, he gave me his priorities as below: Alignment: Ensure that there is alignment between what the business wants to achieve and what the individual employees want to achieve. This is critical as this creates an organisation where everyone is running in the same direction (for whatever reasons) and hence creates momentum and the opportunity for great team work to flourish. Behaviour: As a leader, […]

Customer Engagement, Podcast

PBTO23: Building Fiercely Loyal Communities – @SarahRobinson

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http://traffic.libsyn.com/pushingbeyondtheobvious/23_PBTO23__Building_Fiercely_Loyal_Communities_with_SarahRobinson.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS In today’s episode, we host Sarah Robinson. She is an author, keynote speaker, entrepreneur and a consultant. In my opinion, she has great ideas about how to create fiercely loyal communities. In this free wheeling conversation, we talk about the importance of building a fiercely loyal community, what defines a fiercely loyal community and how can brands go about building this kind of fiercely loyal communities. Most important learnings from the conversation: In a world where consumers and customers can share their experiences with each other, the relevance and importance […]