Customer Engagement, Podcast

PBTO23: Building Fiercely Loyal Communities – @SarahRobinson

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http://traffic.libsyn.com/pushingbeyondtheobvious/23_PBTO23__Building_Fiercely_Loyal_Communities_with_SarahRobinson.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS In today’s episode, we host Sarah Robinson. She is an author, keynote speaker, entrepreneur and a consultant. In my opinion, she has great ideas about how to create fiercely loyal communities. In this free wheeling conversation, we talk about the importance of building a fiercely loyal community, what defines a fiercely loyal community and how can brands go about building this kind of fiercely loyal communities. Most important learnings from the conversation: In a world where consumers and customers can share their experiences with each other, the relevance and importance […]

Leadership

Leadership Lessons from An Oscar Award Winning Animated Short Film

I came across this oscar award winning animated short film and fell in love with it.. Before we proceed, pls watch the movie below. The Sand Castle by Co Hoedeman, National Film Board of Canada I think that the movie is so cleverly done that everyone who watches it can take away something from it. My leadership lessons from the movie are as below: How critical it is to have a vision and communicate it clearly such that everyone around you understand it. It is important to lead from the front and remove obstacles for your team. Though it is […]

Podcast

PBTO22: Growing Your Business By Building an Army of Zombie Loyalists – @PeterShankman

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http://traffic.libsyn.com/pushingbeyondtheobvious/22_PBTO22__Using_Great_Customer_Service_to_Build_Zombie_Loyalists_For_Your_Business_-_PeterShankman.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS In today’s episode, we host Peter Shankman. He is an author, entrepreneur, speaker, and worldwide connector. He is recognised worldwide for radically new ways of thinking about Customer Service, Social Media, PR, marketing and advertising. The New York Times has called him “a PR all-star who knows everything about new media and then some,”. Peter is a spectacular example of what happens when you merge the power of pure creativity with  Attention Deficit Hyperactivity Disorder (ADHD) and a dose of adventure, and make it work to your advantage. In my opinion, his thoughts about […]

Entrepreneurship, Podcast

PBTO21: Courting Controversies To Gain Visibility and Success with Scott Jordan @ScottevestCEO

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http://traffic.libsyn.com/pushingbeyondtheobvious/21_PBTO21__Courting_Controversies_to_gain_Visbility_and_Success_-_Scott_Jordan_CEO_of_Scott-e-Vest.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS Who is on the show today: In today’s episode, we host Scott Jordan, aka, the PocketMan. Scott is the CEO of the first online retailer in the clothing space. He is also the author of Pocket Man: The Unauthorized Autobiography of a Passionate, Personal Promoter. He was a part of my list of insanely interesting people I discovered in 2014.I found him accidentally on YouTube in a video which he was using as a Press Release. The more I researched about him the more intrigued I became. He founded and runs one of its […]

Strategy

Starting Movements instead of Businesses

I recently watched a TEDx Talk titled, “How to start a movement | November Project | TEDxBeaconStreet”. This was about the founders of the November project sharing their success at holding open workout sessions across cities and their learnings from the experiment about starting a movement.  You can watch the entire video here. I really think that the lessons that they share about starting movements is not only important for people who want to start a social movement, but equally important for entrepreneurs to understand so that they are able to build a movement around their businesses. As an entrepreneur, […]