Innovation

What can We Learn from A String Quartet About Creativity, Innovation & Branding

Quartets playing classical music have been around for centuries. However, with the explosion of music genres and musicians (thanks to YouTube and Kickstarter), they have been finding it tough to remain relevant. The challenge that they face are: How to leverage their core strengths and still be relevant for their existing audience? How to attract new audience to come watch them play? And do both at the same time If you look at it closely, this is the same questions that many mature brands are grappling with. How do they continue to remain relevant to their existing customers and at […]

Entrepreneurship, Podcast, transformation

PBTO17: The role of a CEO is to Build, Own and Transfer an institution – @Anaggh Desai

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http://traffic.libsyn.com/pushingbeyondtheobvious/PBTO17_The_role_of_CEO_is_to_Build_Own_Transfer_an_institution__Anaggh_Desai.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSSWho is on the show today: In today’s episode, we host Anaggh Desai. Anaggh is a business veteran with over 25 years of experience across industries ranging from hospitality, logistics, travel, e-commerce and retail. Why is he on the show In his 25-year career span, there is little Anaggh has not seen or experienced. He describes himself as a mindcaster and a people watcher. He has a cult like following on twitter which he uses to observe trends and patterns and engage with his followers. What are we talking about In this […]

Entrepreneurship, Podcast

PBTO16: Neil Patel (@NeilPatel) talks Entrepreneurship

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http://traffic.libsyn.com/pushingbeyondtheobvious/16_PBTO16__Neil_Patel_NeilPatel_talks_Entrepreneurship.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSSWho is on the show today: In today’s episode, we have Neil Patel. Neil is a serial entrepreneur & co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. Why is he on the show He was recognized as a top 100 entrepreneur under the age of 30 by President Obama. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most […]

Innovation

To Be on the Safe Side

More creative ideas and innovations have been killed by these six words than by anything else. There have been enough studies that have shown that as humans, we are more loss averse than we are open to gains. So, if we truly want creativity to thrive in our organizations, we need to find a way to circumvent this strong human tendency. Some ideas on how to accomplish this are: Set Clear expectation when defining the problem statement about what you wish to accomplish. If you are looking at coming up with a breakthrough idea, make it clear that it is […]

Innovation, Podcast

We Cannot be Allergic to Failure and Still be Innovative – @windspike

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http://traffic.libsyn.com/pushingbeyondtheobvious/15_PBTO15__We_Cannot_be_Allergic_to_Failure_and_Still_be_Innovative_-_windspike.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSSWho is on the show today: In today’s episode, we have Aaron Anderson. He is currently, Director of Strategic Organizational Initiatives at San Francisco State University, College of Business. Why is he on the show Aaron has been a consistent contributor to the Managament Innovation Exchange and won a MIX Prize for an experiment that he has been running in how he works.  His entry titled: “Working in Plain View: Using a Wiki & Social Media to broadcast as you work” won the prize in the “Digital Freedom Challenge”. He has been working in plain […]