Sales, transformation

Do You Make this Common Mistake?

At the start of the year, I had decided that the theme for me this year was “Transformation“, specifically in 5 different spheres of my life. One of it was to transform my relationship with my son and wife – To spend more time with them with complete attention to them. In a step to achieve that, I tried to reach home earlier than normal yesterday. I reached home and started spending sometime with my 9 year old son. He has exams starting today at school and I was trying to teach him his Maths. In the middle, my phone […]

Leadership

Being A CEO of an Organization is A Lot Like Driving Your Car

My first boss had once said this – “Running an Organisation as a CEO is like driving a car”. – You need to know your destination. That’s the vision that you have for your organization. Every CEO should have a vision for where they want to steer their organization. They should also articulate this vision to their teams on an ongoing basis. – You need to know the route to your destination or have a map that could guide you to the destination. You should be able to at least see the next 100 feet. CEO’s need not have a […]

Strategy, transformation

Personal Focus in a Word for 2014

I read on Mitch Joel’s blog about the concept of 3 words in a year that Chris Brogan started and Mitch and others have made into a tradition. When I read more about the concept, I kind of liked the entire idea of defining 3 words that will be the foci of all my activities in 2014.  When I sat down to think and reflect on what these 3 words could be, I realized that there is only one word that would become the focus of all my activities in 2014.  And the word is “Transformation“. I would like to […]

Customer Engagement, Marketing

Whats Worse Than Delivering A Bad Customer Experience?

Ignoring a customer who after having a bad experience, makes the effort to share his feedback to help you understand where did the slip up happen. Last week, I blogged about my not so great experience of watching a movie at INOX Cinemas. I  shared my feedback to the cinema by the following methods: I gave my feedback to the employees there at the cinema itself. I tweeted my blog post (and tagged their official twitter account)  which not only chronicled my experience but also shared some ideas about how they could learn from the same and improve the overall […]

Sales

Introducing the “SIMPLE” Framework To Increase Your Sales Effectiveness

In the recent past, there has been a lot written about the fact that the entire buying process has undergone a sea change and due to which selling is becoming more and more difficult. I am herewith suggesting a process if when followed can still help sales teams succeed and improve their sales effectiveness dramatically.  S — Surprise: This is the first step in the process and also the most important step. In order to be able to do this, you need to understand your customers business better than they themselves know and find an insight which will surprise them. You can uncover […]