Ideas

Why are We Unable to Solve Large Complex Challenges

Recently, Dan Burrus wrote a blog post about a new technology that has the potential to have a big impact on the future of energy. Though, this is good news, I am disturbed with the trend that this represents. All of us look to solve these big challenges with break through innovation. At times this works, but a lot of times, they don’t. Even when they work, these are very expensive solutions and need systemic changes for them to be successful. Though, I don’t argue with this approach, what is not acceptable for me is to only look for such […]

Business Model, Ideas, Innovation

Future of The NewsPaper Industry

Jeff Bezos has stirred up a lot of interest in the News Paper Industry by acquiring “The Washington Post” in his individual capacity. There are a lot of expectations now from him and Washington Post to define the future of this industry. If he succeeds to turn-around the loss making paper, that could pave the way for the other players in the industry to follow suit. If he fails to turn this around, people think that it could very well signal the end of an era. As part of an experiment, I thought what would make me love my newspaper […]

Marketing

Advertising, Big Data and Persuasion

Advertising as we know it is changing. There are two kinds of advertising that we see now: Intrusive: This is the kind that is targeted at a customer in a moment of truth (about to buy a product/service) and will try to convince this person to buy your product/service rather than from your competitors. Persuasive: This is the kind that will create new brand associations, market categories or product positioning. As marketers and advertisers, we need to understand and decide, based on our goals, which kind of advertising is more suited to achieve our objectives. The intrusive advertisement will leverage […]

Business Model, Entrepreneurship

Some Advice for Start-ups with Ad based Biz Models

I believe that start-ups that are working on ad-based revenue models are in for a rude shock. In my opinion, this model has lead to the demise of one too many interesting start-ups. Some reasons for me to having arrived at this decision are as below: Advertising industry itself is going through a major tectonic shift and will need to re-discover itself in a new avatar before it can support any new business model. Having an ad-based revenue model is worse than having no revenue model at all as it provides start-ups with an illusion of revenue sooner than it […]

Ideas

3 Inspiring Videos

First video is an inspiring tale of someone who turned what many would assume to be a handicap into her strength and shows that if you really want to achieve something and are willing to pay the price, you can achieve anything in life. Second video is about a teacher who talks about the fact that every kid in this world needs someone who believes in the kid and what he/she can achieve. I believe this is true not only for the kids in school but for each of us at every stage in life. Third video is about how […]