Marketing

Don’t Just Create Content, Create Curiosity

Nothing has had more impact on the amount of content being created than the advent and growth of social media. There has been a growing consensus that every single brand is now a media by itself. Every brand is continuing to generate content at a speed at which their consumers are not even able to consume the content. The shelf life of any content is reducing drastically and for most of the content it is just a couple of hours from the time it was created or promoted. This has led to a slew of promotion of content, across media, which […]

Strategy, transformation

To Transform your Organization, Give a Shit

One of the most difficult thing to do in a business as a CEO, is to successfully transform the business. The success rates of most of these transformation efforts show that most of these don’t succeed, which in my opinion is an understatement. Yet, a lot of CEO’s find themselves at a cross-roads, where they need to transform their organizations or see them remain a shadow of their past or in certain businesses, go out of business. There are a lot of industries that are going through such a transformational change. So, what would you do if you were a […]

Business Model, Customer Engagement, Entrepreneurship, Ideas, Innovation

New Business Model from Very Unlikely of Places #Publishing

I stumbled upon The New Enquiry by chance and was totally blown away, both by their content and their business mdoel. They are an Ad-Free online magazine & survive by the way of subscriptions (2$ per month) & donations. And they don’t have a firewall. So, for all practical purposes, they create and share content that is free for anyone to consume but still people are willing to pay subscription to receive the same content but in coherent, thematic clusters, which is more intuitive and easy to read. In an interview given to “Columbia Journalism Review“, the founders claim that they […]

Customer Engagement

Creating Raving Fans for Your Brand

Is it possible to create raving fans for your brand and that too with not too much budget? Of course. In fact, the more budget you have, the more difficult it becomes to create raving fans. How does one go about building these raving fans? “Create One Fan At a Time”. In all our eagerness, we forget that this is the only way you can make fans out of your customers. It helps to have a great product/service that adds value to your customers’ lives. As Seth Godin said, people do not buy a product or service. They buy into […]