Customer Engagement

Customer Loyalty is Not Just About Having Loyal Customers

Whenever someone talks about customer loyalty, the first thing that comes to mind is “Loyal Customers”. However, people forget that this is just one side of the coin. The other side is “being loyal to your customers”. It is so surprising to see that almost all organizations forget this and just focus all their energies on trying to increase the loyalty of their customers. Just as trust is a two-way street, so is Loyalty. In fact, more so than trust. How many times have we seen organizations give freebies & excellent offers to lure customers away from their competitors and […]

Business Model, Innovation

Crowd Funding Platforms and Banks

There has been a consistent growth in the number of Crowd-funding platforms all around the world. This is quite understandable given that they address a niche segment of the market that no other financial system has been able to address well. Some of these crowd funding platforms are now moving from crowd-funding (in lieu of kind & merchandise) to becoming crowd investing platform (in lieu of equity). What surprises me is the fact that banking institutions have not led the way and adopted this model so far but look at these as competition or threat. If I were leading a digital channel for a […]

Leadership, Sales

Three Things That I Look in a Person Before Hiring

I read a wonderful post by Shane Parrish titled “Warren Buffet: The three things I look for in a person“. Here he shares three qualities that Buffet looks in a person: Integrity Intelligence Energy He also thinks that without the first, the other two don’t matter much. This reminded me of my mentor and his principle’s while deciding to work with someone. His list was as below, in the order of importance: Integrity Passion Ambition Again, he said that without the first, the other two are a sure recipe for disaster. However, when you add that in the mix, it plays the role […]

Sales

Building High Performing Sales Teams

Are you under constant pressure to deliver an ever increasing sales targets? Do you want to explore if there is a way that you can build a culture that enables high performing sales teams and guide them to consistently push the limits and deliver quarter after quarter? Then join me in my quest to find out what it takes to build such a culture. In my opinion, there are three components that contribute to building a culture that enables a high performing sales teams: Sales Process – Do you have a clearly defined sales process and do your sales execs […]