Customer Engagement

Helping Google improve its search results ….

Simple solutions for the troubles Google is facing on its search results:  Add a spam button to the search results which users can use to indicate that the result is a spam and change the search algorithm to be influenced by users marking a search result as spam. In true Google tradition, it can roll out a beta version and check if this works to improve the usability of the search and then continuously improve the beta. What else do you think can solve Google’s trouble on the quality of search results. 

Strategy

Saving the Nano….

After the fantastic launch of Tata Nano, the cheapest car in the world, we have seen that the fan fare and the interest levels have not kept up and there is a drastic decline in the sales of Nano and the Tata Motors management is working overtime to get this corrected and to generate interest. A big ad campaign has been launched. The results are yet to be seen. Tata Motors is trying hard to revive the fortunes of their Chairman’s dream project.  Safe and Secure: No one wants to buy a car which is considered to be un-safe. The […]

Ideas

Does Google really need Sex ?

Paul Krugman wrote a post titled “Google Needs Sex” which was interesting to read. Lately, Google bashing has become fashionable. Everyone is complaining about the issues that Google has and why it is in its decline. I am sure that this will increase in ferver and quantity. Everyone has been complaining about the quality of results of search being the trouble at Google. My personal opinion is that the actual culprit is Google’s business model based on the Adsense program. It is because of this business model that the entire SEO industry cropped up and created a mess of their […]

Entrepreneurship

Lessons from a start-up which shut shop..

I started a small distribution business sometime back in a small town called Salem in the southern state of Tamil Nadu. I had a decent run with the business but had to close it down due to multiple reasons like the business was not able to scale, I started having cash flow issues as the receivables were spiraling out-of-control, etc. I ran the business for about a year and a half and these years taught me more about running a business than any amount of reading or teaching could. Yesterday, I was asked by someone about my experience during this […]