This is a very simple idea which is very powerful when done. But as I’ve seen in most large organizations, its the simple things that do not get done. So, I intend to atleast try setting up an internal meeting with the different stakeholders and pose this question – “How can we make it fun for the customers to do business with us?” Let’s see what comes out of it.
I came across a nice article by Jeannie Walters titled – Community Managers as customer advocates. I completely agree with her when she says “This emerging role is really the first line of advocacy for customers. These people are engaging and interacting with customers, former customers and future customers daily. If the C-level isn’t asking for constant feedback from them, they are missing out.” My day time role is as a customer advocacy manager at a large multi-national software giant. So, I was very much interested in the post. She does have a few interesting points to make: When I took this role early […]
I have been following the blog post series by Sarah Robinson – “28 days of building fierce loyalty”. She has some really good folks come and talk about the secrets to building fierce loyalty. So far, we have had some very interesting posts. When I started thinking about folks who have inspired fierce loyaly, people like Mahatma Gandhi, Martin Luther King, Steve Jobs, Lady Gaga, Madonna and a lot of others. I realize that they all shared a few characteristics: Fiercely passionate: They were all fiercely passionate about a cause and were totally committed and driven by the cause, a […]
I just read about the plans of Facebook going public with a 10b$ share offering. I am sure that this is going to generate a lot of press and noise around this IPO. The question to ask is this: Why go for an IPO? Why now? In my opinion, the investors of facebook have realized that The dizzying growth rates in membership is no longer sustainable. The scope for breakthrough innovation is also reduced which could add substantial value to the company. Other players (Google+, Twitter) are catching up fast. The valuation for the company will only fall going forward […]
I just came across the article “66 Things You Should Know About Your Customer” in the Inc.com website written by Harvey Mackay. He talks about the importance of knowing your customer in selling to them. He also stresses the fact that, even though you may be selling to a business or an organization, the real buyer is still an individual and it is important to know about the individual as much as you know about his company, if not more. He also has developed Mackay 66, a 66-question customer profile that includes absolutely no information about the envelopes a company […]
