Customer Engagement

Delighting customers – Whose job is it anyway?

There is enough being written about how important it is to keep your customers happy and progressively raise the bar & find ways to delight them (like Zappos continues to do with such regularity) However, whose job is it anyways? Is it the job of the customer service team (as they own the customer experience) the sales team (as they own the customer relationship) or the service delivery team (as they own the delivery of the product/service to the customer) or the product development team (as they design/develop the products for the customer) or the finance/billing team (as they own the final transaction with […]

Entrepreneurship, Ideas

It takes a team to win!

Building a team Tell me o Sir, when is the time to go looking out And get a team who would work it out He says: ” That’s a great topic that you have brought up One that’s most difficult for a start-up The best time to build a team Is when you are getting started-up Delay it a bit and you might not have a start-up Get it wrong and for sure you will not have a start-up This is one of those things that could either destroy Or give a new-lease of life Hmm, I understand this now […]

Entrepreneurship

Funding your startup

Now that I have an idea That’s close to my heart and soul How do I get the money To let the ball roll He says: There are 3 sources ofmoney             Your Money             Their money             Someone else’s money             Yourmoney is the money you have Their money is their ownmoney Someone else’s money issomebody’s money, No one knows whose money. Each kind has its own vicesand nices Tostart a business, its best to use your own money But make sure you don’t useall your money Being a miser, […]

Strategy

How can Crossword compete with FlipKart.com?

The only thing I indulge myself is in buying andreading books. Lots of books! I love going to a bookshop, browse their bookcollection, read a few pages of a book and buy it if I like what I see. Thereare times when I got so immersed in the book that I read the complete book atthe bookshop itself. I loved the cozy chairs that these bookshops provided withso many books to browse and read. Of late, I have seen that the stock of books atbookshops like Crossword has been on the decline. I also find myself and all myfriends (who […]

Business Model, Innovation

What can Business Model Innovation projects learn from Film making

I came across an interesting approach to business model innovation being promoted by the folks @ Board of Innovation. They use the analogy of making a film to a business model innovation project. I really like this analogy.    The advantage of considering your business model innovation project as producing a film helps the project in the following ways: Makes the entire process more fun and exciting. Provides us a process to follow when the team falters. As with producing a film, you need a team of people with a diverse sets of skills to come together and work to […]