Leaders Worth Following - On Airtel’s re-branding and more

November 22, 2010Marketing

On Airtel’s re-branding and more

There has been a lot of talk about the re-branding exercise that Airtel executed. They spent an obscene amount of money for this exercise. This exercise coincided the launch of 3G services by Airtel. Now I have the following questions: Does an end-user care if Airtel’s logo or the corporate tune changes? Was the timing for the re-branding right? I question the timing because amid all the discussions that ensued on the re-branding exercise, the launch of 3G services by Airtel took a backseat. I would have thought that the money Airtel spent on the re-branding could have been better utilized if […]

November 18, 2010Business Model, Entrepreneurship

Understanding Startups – D2O

Today, I came across an interesting start-up: D2O (as in Distribution 2.0). They have already been profiled in Headstart network and yourstory. The name sounds very interesting. The space is also very interesting. They are in the process to create a product agnostic distribution network which can distribute any product nationwide. They have started operations in Mumbai and are seeking to scale-up. My take on the start-up is as below. The most important aspect of any successful business is the business model. Let me try to put in my understanding of their business model: Value Proposition: Re-define conventional distribution networks […]

November 15, 2010Entrepreneurship

NASSCOM Product Conclave – Indian IT Industry comes of age

This year’s NASSCOM Product Conclave which concluded last week had a few surprises in for me. This year’s theme was cloud computing and start-ups. A few things that stood out at this year’s events are: Co-Creator forum: One unique activity that has been tried out at the event was a match making process where big SI’s and MNC’s were introduced to Indian product companies to explore possible partnering opportunities. I participated as part of the SAP team. We met some interesting product companies and are exploring partnering opportunities with them. I think this indicates another shift in the industry. Partnerships […]

October 11, 2010December 29, 2013Sales, Strategy

Next wave of Growth for Banks – Retailer Credit Card

Farmers in India are offered Kisan Credit Cards to provide adequate and timely support from the banking system to the farmers for their short-term credit needs. The banking industry can take a clue from this and introduce a retailer credit card for exclusive use by small-time retailers to pay to their suppliers. The idea: Banks to offer small retailers a Retailer Credit Card with a minimum credit limit of 10000 INR. This offer will also come with the credit card swiping machine which the retailer has to use in his retail counter. The rent will be waived off if the retailer does a minimum […]

October 1, 2010Business Model

Business Model Innovation: Learning from the peers

CISCO has been talking about Smart + Connected Communities which have a single intelligent common network backbone on which multiple services can be built and provided thereby increasing efficiencies and effectiveness of the services. They have been promoting this service for a reasonably long time now with some moderate success. When you think of the different challenges that CISCO has with regards to S+CC is very similar to the challenges that Sun Edison faced a few years ago. A little about Sun Edison: They were an organization in the business of installing and maintenance of solar power systems for large organizations. They had considerable expertise in installing […]