Marketing

Crafting an Effective Elevator Pitch

I am sure that at some point in time, you would have had the need to come up with an elevator pitch for an idea that you wanted to share with others to either inspire them to action or elicit a commitment. There are a lot of ways one can go about designing an elevator pitch but I came across Randy Olson‘s TEDMED speech where he shares this simple framework for crafting an elevator pitch.  “{Premise} and {premise} but {problem} therefore {Solution}”  This is a simple yet powerful framework for crafting an effective elevator pitch.  You can watch his entire […]

1000Entrepreneurs, Ideas, Innovation

Rocking Your Next Brainstorming Session!

I am sure that at some point in your career, you have been either invited to or hosted a brainstorming session to come up ideas. Ideas to either solve a specific problem or to create a new product or service or for something else altogether.  Most brainstorming sessions don’t work. They either don’t get the creative ideas that you expect to come up with or nothing happens after the brainstorming, which leads to a feeling of fun but wasted time. But it need not be like that. I’ve hosted more than 200 brainstorming sessions and what I have learnt is that these […]

Personal Growth

Imagination – Our Greatest Strength and our Greatest Weakness

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One of the greatest strengths of the human race is also one if its weakest link. Our ability to imagine is the source of all the innovations around us that has made our lives and our species so dominant in the also what causes us to trip in a lot of our pursuit. Imagination can be both productive and destructive.  We could end up living in our imaginary worlds and never see the reality. This is the reason why so many of us (individuals and organisations) are never able to realize our potential. We are unable to get out of […]

Ideas

Coming to a Concert Hall Near You, The next music superstar – AIVA, Artificial Intelligence

I watched this TED video where Pierre Barreau presents music that was created by an artificial intelligence called AIVA and was blown away. He and his team were able to feed into an algorithm a whole array of music which then was analysed by a neural network and the application is now able to compose original music based on input criteria. It decides what note should come after a specific note when we are looking for a certain kind of effect the music should create in a listener.  Watch his TED Talk here. After watching his TED talk, I went ahead […]